NYIAS 2015: Scion IM, IA Teased Ahead Of Debut

by Cameron Aubernon

Published: March 19th, 2015

nyias 2015 scion im ia teased ahead of debut

Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.

The five-door iM hatchback is meant to pull in customers seeking sporty looks with “maximum versatility,” while the iA sedan “is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics.” Vice president Doug Murtha hopes both vehicles will attract young consumers to the brand, adding that the duo “represent the evolution” of the youth-oriented brand.

As for the names, Scion says the i designation means intriguing, individual and income, the latter meant to invoke the affordable nature of the two vehicles. The M and A sub-designations reflect on the hatch’s “modern style” and “multi-faceted uses,” and the sedan’s “accommodating trunk” and “aggressive” looks.

Both the iM and iA will bow March 31, a day prior to taking the ramp at the 2015 New York International Auto Show.

#IA #IM #NYIAS2015 #Scion #Teasers

Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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SoCalMikester on Mar 19, 2015

the iA is going to replace the yaris sedan, and the iM replaces the matrix. i like scion. theyre JDM "world" cars and i think theyre more interesting than the traditional USDM toyotas theyve been making forever. kinda like mexican coca cola but without the price premium. i like that they come with all the creature comforts that people expect these days, without having to deal with options packages. one less thing to deal with. i also like the pure pricing- no "additional dealer markup". they also tend to use tried and true drivetrains

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- Hurf on Mar 19, 2015
  
  Scion cars are great for what they are, as you mentioned there's no bullshit fuckery with options lists and packages and since they're just Toyota global cars (FR-S excepted) they're about as solid and reliable as any car on the road. I think their marketing is terrible and they need new brand management, but I'd happily recommend the cars themselves to any normal person in the market.
  
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Otaku on Mar 19, 2015

Wait a minute. Is that a hexagon-shaped grill I see before me? Alright, everyone, on the count of three... OMG they're ripping off Aston Martin!

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