Mercedes Brings 'Luxury In Motion' To 2015 CES

Cameron Aubernon
by Cameron Aubernon

The 2015 Consumer Electronics Show isn’t just the place to see the latest and greatest in gadgets and 1,000-inch Ultra 5K curved-screen Omega Definition touchscreen televisions with Minority Report-style controls, but also where some of those things will wind up in the auto industry.

For Mercedes-Benz, it’s the F 015 Luxury in Motion.

The carbon-fiber, aluminum and high-strength steel concept’s main selling point is autonomous driving and its relationship with both time and privacy, something Daimler AG CEO Dr. Dieter Zetsche believes will become the two most important “luxury goods” in the 21st century.

To facilitate this, the Luxury in Motion offers variable seating for four, perfect for conducting business meetings on the way to Google, or enjoying a weekend getaway to Las Vegas. The seats also swivel out to 30 degrees upon opening of the doors, allowing for easier exits and boarding.

The interior also boasts six display screens “harmoniously integrated into the instrument panel and the rear and side panels,” creating a “digital arena” for everyone’s convenience. The screens can be accessed via Minority Report-style gestures, eye-tracking or touch.

As for power, the Luxury in Motion “was designed to allow the impact-protected integration of an electric drive system with fuel cell”; perhaps Daimler might be interested in some patents, then? The concept also weighs 40 percent less than a standard vehicle in its segment, and is notably larger than the S-Class.



Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Flybrian Flybrian on Jan 07, 2015

    A truly 24-hour car... The daily routine of a Mercedes owner circa 2030... 8:00am - depart for work 9:00am - dropped off for work 10:00am - car drives itself to local MB dealer for costly out-of-warranty service 5:00pm - car returns to pick owner up from work 6:15pm - car drops owner off at home 6:30pm - car departs to pull shifts as an Uber taxi to make extra money to pay for said service. Rinse, repeat.

  • Wmba Wmba on Jan 07, 2015

    Not only is this monstrosity copied from Science Future Annual 1955 for the Thinking Boy and Girl, it'll also abolish world hunger, while taking the gunslit window styling of the CLA250 to its ultimate conclusion. Coal skuttle darkness lit artificially to display a dozen different kinds of German dumplings and wursts on the standard buffet.. Yes, it'll be a wonderful world for the one-percenters when this nightmare of ostentation debuts. On the streets the serfs will still be absorbing their daily soma dose via social media to keep their minds off being disadvantaged. Where's my Domed City? They promised me!

  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.
  • Wjtinfwb My local Ford dealer would be better served if the entire facility was AI. At least AI won't be openly hostile and confrontational to your basic requests when making or servicing you 50k plus investment and maybe would return a phone call or two.
  • Ras815 Tesla is going to make for one of those fantastic corporate case studies someday. They had it all, and all it took was an increasingly erratic CEO empowered to make a few terrible, unchallenged ideas to wreck it.
  • Dave Holzman Golden2husky remember you from well over decade ago in these comments. If I wanted to have a screen name that reflected my canine companionship, I'd be BorderCollie as of about five years go. Life is definitely better with dogs.
  • Dave Holzman You're right about that!
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