Dodge Unveils 1-of-1 Program For New Viper Owners

Is the standard color palette for the 2015 Dodge Viper not enough for you? Have you looked at your child’s Twilight Sparkle and Sonata Dusk brushables and thought to yourself, ‘Those hair colors might look good on on a Viper’? Dodge has a program just for you.

New Dodge Viper owners can get a lot more for the $94,995 base price with the brand’s 1-of-1 customization program, which is set to open in February. Owners who place their order with their dealer will have the following to consider:

• 24,000 hand-painted custom stripes
• 8,000 hand-painted exterior colors
• 16 interior trims
• 10 wheel options
• Six aero packages
• A wide array of standalone choices

With every possible option under the sun, over 25 million unique build combinations can be had from the program, which also includes a concierge service throughout the build, a new mobile-friendly website to track the build process, personalized plaque and instrument panel with “the customer’s chosen name to commemorate their design,” and a complementary 1:18 scale replica to confirm color selection.

The program also allows Dodge and SRT to demonstrate the full capabilities of the Conner Avenue Assembly Plant in Detroit, where the Viper is assembled. Brand president Tim Kuniskis explains:

Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.

Delivery options include rapid transport in an enclosed carrier, or, for those wanting to visit Detroit, picking up their new Viper at Conner Avenue following a tour of the facilities.

Production of the first 1-of-1 Vipers will begin in Q2 2015.