Junkyard Find: 1978 Ford Fiesta

Murilee Martin
by Murilee Martin

The Ford Fiesta story is an interesting one, with this car being a huge gamble for Ford’s global operations back in the 1970s. This car was intended for the European market from day one, but a fair number of Mk1 Fiestas were sold the United States for the 1978 through 1981 model years (eventually, the Mazda-designed/Kia-built Ford Festiva filled the US-market Ford lineup spot vacated by the Fiesta. These cars have been rare to the point of near-extinction for decades now, being disposable cheapo commuters and all, but they do show up from time to time in self-serve wrecking yards. I found this ’78 Fiesta Sport in Denver a couple years back, and last month I spotted today’s find in Northern California.

We have a handful of semi-modified Mk1 Fiestas in the 24 Hours of LeMons, and they do pretty well on a road course.

These cars had interiors that were no-frills even by Malaise Era subcompact standards.

American Fiestas got the 1.6 liter version of the Kent pushrod four, which made 66 horsepower.

This one has a Realistic AM/FM radio installed in whatever you call a glovebox with no lid.

Do real aviators also drive Fiestas?

0 to 50 in just 8.8 seconds. The fact that they used a 0-50 standard speaks volumes about 1978.

No baby ever held the road better!







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Rconwath Rconwath on Jul 20, 2014

    Just wondering if anyone knows which Northern California junkyard this car is/was sitting in?

  • Clashboy594 Clashboy594 on Feb 22, 2016

    Dad had a 78. In yellow with the black stripe. I loved it. The fun-est car to drive. Would blow away most cars on the green light. He turned it in on a clunky Ford Tempo in 81. He had promised to let me buy it; but, I guess the lure of the trade in was too great. Still hurts. I would have kept the car to this day !!

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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