Fuji Has Record Profit On Surging Subaru Sales in North America
Fuji Heavy Industries, the Subaru’s corporate parent, had a 400% increase in operating profit due to strong U.S. sales for that brand. North American sales for Subaru in its largest market were up 30% to 116,000 unites in the quarter just ended. Fuji’s operating profits were 69.64 billion yen ($739.6 million), up from 17.33 billion yen ($184.05 million) last year, a record for quarterly profits for that company.
Global revenue was up 28% to 546.9 billion yen ($5.81 billion), also a quarterly record. Sales outside of Japan were also a record, with 150,000 units sold, up 11%. Global sales were up 15% to 191,000 units.
Yasuyuki Yoshinaga, Subaru’s president, had hoped to make China a third manufacturing base after Japan and the United States. After the Chinese government turned down Subaru’s application to build cars locally there, Subaru has concentrated on North America, where it expect full-year sales to grow 8% to 420,000 units. Global sales are projected to grow at a smaller rate, 4%, to just over three quarters of a million vehicles.
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here in So Fl Subaru dealers are far and few in between, so are Subaru models hard to find, as a matter of fact, I have yet to see one single BRZ while I see a few FR-S's most every day.
Volt 230 is right. Few Subaru dealers and most of the Subies you see with FL plates are tax exiles wearing northern dealer tags/frames.
The regional thing matters. I lived in Dallas in the early/mid 90s and wanted to test drive the then-new Saab 900. The only dealer in Big D was the late, great W O Bankston Lincoln-Mercury, who had one forlorn grey Saab sitting in a corner of the showroom braced by two "gold package" Contis and (as history shows, the Conti and Saab actually ended up having remarkably similar reliability patterns, so maybe not that culturally dissonant after all). Didn't see a lot of Saabs in Texas.
What is that funny red thing attached to their building. Is it supposed to be a S for Subaru?