Today, Toyota Asked Me To Kill Schoolchildren, A Man, Then Myself. I Failed Them All

Bertel Schmitt
by Bertel Schmitt

The night before had been short, but interesting. I find myself in a 7-Eleven parking lot, high on energy drinks. Backing up, I bump into something. A wall? A dog? A person? I panic, my car lurches forward, wheels spin, gravel imbeds in anybody and anything within range, I push harder on the brakes, but the car accelerates right into a convenience store filled with school children. They live, because an invisible hand cuts the engine, and my car comes to a bloodless halt.

I collect my glasses and my wits. I turn to the smiling man in the passenger seat, and say: “You want me to try again?”

We are at Toyota’s R&D Center in Higashifuji, and I turned into a lab rat for a series of in vitro experiments that show new safety technology by Toyota.

Toyota agrees with the NHTSA that pedal misapplication is THE cause of unintended acceleration. The convenience store scenario repeats itself with regularity, says Toyota:

Someone wants to get out of a parking lot, but absent-mindedly shifts into reverse instead of drive. Pushes on the gas, bumps into something in the back. Driver panics, reflexively shifts from reverse into drive, keeps foot on gas, shoots forward and crashes into something else, calls his lawyer. With the new system, a sonar in the back measures the distance to an obstacle, and if the driver won’t brake, the system will. Another system detects abnormal shifting, such as reverse to drive with foot on gas, and cuts engine output when that happens. Peace be upon all parking lots.

By the way, do you know who the NHTSA says is most prone to pedal misapplication? Women. Japan’s Institute for Traffic Accident Research and Data Analysis (ITARDA) is less sexist (they don’t have to , a lot of women don’t drive in Japan, or are “paper drivers) and comes to these graphic conclusions:

With that out of the way, Toyota asks me to run over a pedestrian. Hidden behind parked cars, he runs across the street.

I aim, I keep my foot on the gas – but my car foils vehicular murder (in this case of a dummy) with a g-force inducing brake maneuver.

Now that I am a trained killer, they ask me to kill myself. First, I am supposed to accelerate to inner-city speed. When I see a stationary car in front of me, I am instructed to keep driving. Being German, I follow orders. The car in front of me becomes very fast very big in the windshield. Then suddenly, I am thrown into the seat belts. A computer cheated death again.

With that ordeal behind me, and a sip of water down my throat, they make me accelerate to 45 mph, and aim at a car dawdling along in front of me. When an alarm sounds, I am supposed to tap the brakes only lightly. Again, the system takes over, slams the brakes for me, and avoids rear-ending the car in front and causing fatal trauma all around. Why the second scenario? Toyota says studies show that drivers often don’t slam hard enough on the brakes, or even “pump” them to keep brakes from locking up. With ABS, nothing locks up. Just stomp the brakes, or let Toyota’s system do the stomping for you.

This system may sound like what others have. Not so, says Toyota. Theirs works at real-world high speeds, and up to a speed differential of 60 km/h (37.2 mph). It works with millimeter RADAR.

All of these systems, possibly paired with some more, like see-in-the dark near infrared lights, automatic high-beam systems, and stuff I missed during an extended bathroom visit, is ready to go and will be available in an ominous “new sedan” that should appear “soon” in Japan, they say today, while refusing to say more. There are rumors floating around in Tokyo of a new big Crown car to come in December. We’ll see. If successful, the technology is sure to filter down to most new Toyotas, Lexi et al.

Should plaintiff lawyers be worried about this technology that may cut into their take? They are a clever bunch and will probably sue “because Toyota’s system should have prevented my client from killing the deceased, and it did not!”

PS: Why not more pictures? As much as we may have tried, Toyota’s black boxes kept us from running over pedestrians, cars, and hard obstacles. However, they utterly failed to prevent a pedestrian accident: My former friend and previously esteemed colleague Roger Schreffler of Ward’s Auto walked backwards into me with all his considerable heft, knocked me off my feet, which left a pricey Canon camera and a long lens in pieces. This either proves that humans are the weak link. Or that the competition between on-line sites is getting personal. Toyota graciously donated one of their photographers. I expect the pictures tomorrow. One will have a beautiful Mount Fuji.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sching Sching on Nov 12, 2012

    "Another system detects abnormal shifting, such as reverse to drive with foot on gas, and cuts engine output when that happens." So much for doing J-turns in the parking lot of the Kwik-E Mart...

  • Rpn453 Rpn453 on Nov 14, 2012

    I'd rather drive a 1980 Honda Civic, just in case Marcellus Wallace spots me on the street. Seriously though, I wouldn't give up the ability to use my vehicle as a weapon in an emergency situation.

  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period. &nbsp;How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do. &nbsp;Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time.&nbsp;
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
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