How Toyota Kept Me From Maiming And Killing. Now With Pictures

by Bertel Schmitt

Published: November 12th, 2012

how toyota kept me from maiming and killing now with pictures

Yesterday, we showed you how Toyota is going to help protect its customers from fender benders and more serious accidents, while it is at least trying to protect itself from people and lawyers who look for a deep-pocketed company to blame for their own shortcomings. Yesterday, I risked life and limb to personally test these systems on behalf of TTAC’s readers. Today, we bring you the pictures.

The systems seem to be ready for prime time. I walked away with my life, but only with one picture. As chronicled yesterday, more picture-taking was foiled by a representative of another automotive website – he swears it was an accident.

Toyota graciously offered (thank you, KC) the exclusive services of their Toyotashi-based in-house photographer Naoki Sumino. What follows is original Sumino artwork.

In the parking lot

This is supposed to be a mock-up parking lot of a Seven-11. While ogling pretty ladies, I am about to back into a wall.

Sonar becomes aware of my stupidity. The system notices that I am distracted by the fairer sex, and stops the car.

Now for the more harrowing part: I want to drive out of the parking lot, but accidentally, I am in reverse. I hit an obstacle. I freak …

… and I throw the shift lever into drive, with my foot still on the gas. The car lurches forward. The system detects the anomaly, and slows the car. Phew.

Everything but pedestrian

Open season for pedestrians, BS is on the prowl! “Officer, I could not see the guy, he walked right in front of my car!”

The system detects him, and brakes the car much faster than I could react. Should personal contact become unavoidable, a pop-up hood would cushion the impact.

The dummy will live another day.

A blind date with death

En-route to my next adventure, I sit in a blind spot. Go, or no go?

The system sees what I can’t see: Another car is coming. Thataways.

Good call! No T-bone today. (Note: This system requires on-site support, a pole and a few cameras. Recycled red light camera’s anyone?)

High speed pursuit and happiness

Car chase! A game that everybody loves. I barrel down the road, intent on rear-ending an Auris.

Actually, it’s a clever decoy.

As hard as I may try to hump the car in front of me, the system won’t let me. Getting perilously close to the Auris, the system slams the brakes …

… and the Auris remains unharmed. Close, but good call.

Mountainview, Japan

This is the Mount Fuji picture we promised you yesterday. The mountain grows right in the back yard of Toyota’s tech center. Toyota handily beats all other tech centers in the most scenic view department. Among other things.

TTAC expresses its gratitude to Sumino-san and all the people at Toyota for making this, and especially the pictures, possible.

#BertelSchmitt #Japan #Safety #Toyota

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 14 comments

Corey Lewis on Nov 13, 2012

Is the purple car in the photos a new Crown?

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Kyree on Nov 13, 2012

Surely these technologies are going to be at price-premiums for consumers, and, in the case of Toyota, won't likely be offered on anything short of an Avalon or Highlander Hybrid Limited, but I wonder if they will pay off in insurance savings...

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Recent Comments

Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
Ollicat I am only speaking from my own perspective so no need to bash me if you disagree. I already know half or more of you will disagree with me. But I think the traditional upscale Cadillac buyer has traditionally been more conservative in their political position. My suggestion is to make Cadillac separate from GM and make them into a COMPANY, not just cars. And made the company different from all other car companies by promoting conservative causes and messaging. They need to build up a whole aura about the company and appeal to a large group of people that are really kind of sick of the left and sending their money that direction. But yes, I also agree about many of your suggestions above about the cars too. No EVs. But at this point, what has Cadillac got to lose by separating from GM completely and appealing to people with money who want to show everyone that they aren't buying the leftist Kook-Aid.
Jkross22 Cadillac's brand is damaged for the mass market. Why would someone pay top dollar for what they know is a tarted up Chevy? That's how non-car people see this.