QOTD: Klaus Bischoff On Maturity

Derek Kreindler
by Derek Kreindler

“When you are a young designer of course, you think everything is wrong and should be different… You want to conquer the world and with great ideas. But over the time you have to really understand what Golf is, what VW is, And to mature to a certain degree, I needed that time. It took 15 years before I really knew what I was talking about.”

The quote above comes from an interview with Klaus Bischoff, Executive Director of Volkswagen Design, regarding the seventh-generation Golf. I found it hit home – when I arrived at TTAC, I thought that I was all-knowledgable, that verbosity, snark and humor thrown into a blender was the recipe for a world-class car review, that brown wagons were the solution to all the problems of the auto industry. What I didn’t know could fill volumes.

My birthday is tomorrow, and in the eyes of most of you, I will still be a mere neophyte. My one year anniversary at TTAC is closing in quicker and quicker, and it seems like forever ago that I wrote the now-infamous “game changer” post about the new Ford Fusion. I still think I’ll be vindicated.

I’ve been humbled by Bertel’s patient mentorship, Jack’s command of the English language, the real-world experience of Sajeev and Steve, Murilee’s ability to take his encyclopedic knowledge of the automobile and put out an article about it every single day, Alex and Michael’s painstakingly prepared reviews and Ronnie’s ability to pull diamonds from the rough on a weekly basis. And to you the readers, for catching mistakes, adding information and insights to my articles and making the site what it is. Without you all, I wouldn’t have any command of topics like manufacturing, finance, the economics of vehicle development, CAFE, marketing or sales analysis. That’s not to say I am all the way there yet, but your help has cut the time down from 15 years to significantly shorter.

Derek Kreindler
Derek Kreindler

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  • Slab Slab on Oct 20, 2012

    Meh. Maturity is overrated. I've worked in product design and marketing for over 25 years (in a completely unrelated industry). While I love what I do, I sometimes miss the unbridled enthusiasm I once had. My naivete let me propose crazy, outrageous ideas that occasionally had real merit. Recently, a new coworker asked why we do something a certain way, and I almost said "Because that's how we've always done it." Instead, I asked "Do you have a better idea?"

  • Thornmark Thornmark on Oct 20, 2012

    Happy BDay. As for the Fusion, Car and Driver picks the Accord: http://www.caranddriver.com/comparisons/2013-honda-accord-ex-page-5 Contemporary Granada buyers may disagree.

  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
  • W Conrad Sure every technology has some environmental impact, but those stuck in fossil fuel land are just not seeing the future of EV's makes sense. Rather than making EV's even better, these automakers are sticking with what they know. It will mean their end.
  • Add Lightness A simple to fix, strong, 3 pedal car that has been tenderized on every corner.
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