The Rrrrrrrrrrrreturn Of Herbie

by Bertel Schmitt

Published: November 19th, 2011

Volkswagen personnel at the LA Auto Show is intently studying reactions to a Beetle with possibly 270 hp. After all, it was public reaction at the 1994 NAIAS that brought the New Beetle to life. Originally, it was meant as a lark, but enthusiasts pounded the table until the car was made. It suffered the fate of cars powered by enthusiasts: An initial pop, then declining numbers. On display in LA is what they call the “Beetle R Concept.”

Careful: This is NOT the 2012 Beetle Turbo as tested by Jack Baruth. If they ever build the Rrrrrr model (and the ooohs and aaahs in LAhhhhh will influence that), it will come with an impressive added oomph. Nothing is known about the motorization of the brawny bug, but Volkswagen’s press department offers-up enough material for educated guesses:

“At Volkswagen, the letter ‘R’ as an added identifier promises top-notch performance. Currently, this claim is being validated with turbo pressure by the Golf R with 199 kW / 270 PS of power and the Scirocco R (currently only in Europe) with 195 kW / 265 PS. As an ‘R’, the Beetle could demonstrate a performance potential similar to that of the Golf R and Scirocco R.”

Well duh, all three are based on the same platform. All it needed were extra air intakes for the blower and a rear spoiler that is “significantly larger than the one on Beetle production models with up to 200 PS in power” to generate the required “ideal downforce values.”

#BertelSchmitt #Germany #LAAutoShow #Volkswagen

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 21 comments

Andy D on Nov 21, 2011

One Labor Day @ Lime Rock, I saw an olde bug sand rail with a watercooled I 4 hanging off the trans axle It was street legal with NY plates on it. Sort of a poor man's Ariel Atom.

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Mark MacInnis on Nov 29, 2011

Tres butch!

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