Buick To Get An(other) Astra

Edward Niedermeyer
by Edward Niedermeyer

Fresh on the heels of today’s release of Opel Zafira pictures, Buick has confirmed to Automotive News [sub] that rumors of a rebadged Opel Astra for the US market are indeed real. But wait, you say, isn’t the Buick Verano just an Astra sedan? Perhaps… but since there’s no Astra sedan to rebadge, that leaves only three choices for this future Buick Astra: the five-door hatch, the three-door coupe-hatch or the “Touring” wagon. C&D would like to see a 300 HP Buick Hot Hatch to come in the form of the Astra GTC OPC, although we’re skeptical that Buick will offer 300 HP in a car smaller than its “detuned image changer,” the Regal GS. If the Meriva represents the “Baby Enclave,” it’s possible there’s room for a C-Segment wagon, but the rumors insist that younger buyers are the target for this US-market Astra. So, chromed-out five door? Detuned “ Skyhawk” GTC coupe? Gentlemen, start your speculation…



Edward Niedermeyer
Edward Niedermeyer

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  • Colin42 Colin42 on May 19, 2011

    I find it interesting how Opel cars are considered up scale enough to be GM mid luxury brand (Buick) but Ford Europe's car are considered good for Ford US! So Buick competes with Ford and Ford competes with Chevy so Buick must be in competition with Chevy!

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    • Inside Looking Out Inside Looking Out on May 20, 2011

      @Zackman And because GM introduced Chevy in Europe and decided to move Opel upscale to compete with VW. So GM has two brands against one Ford. I guess Ford is between Chevy and Opel in Europe. In other world Opel plays the same role in Europe as Buick in US. And Opel AFAIK was considered old mans car in Europe too.

  • VanillaDude VanillaDude on May 20, 2011

    What GM should do is give every American with a driver's license a free Astra. That would help us to come up with the money we will be losing in GM.

  • Lou_BC Nah. Tis but a scratch. It's not as if they canceled a pickup model or SUV. Does anyone really care about one less Chevy car?
  • ToolGuy If by "sedan" we mean a long (enough) wheelbase, roomy first and second row, the right H point, prodigious torqueages, the correct balance of ride/handling for long-distance touring, large useable trunk, lush enveloping sound system, excellent seat comfort, thoughtful interior storage etc. etc. then yes we need 'more' sedans, not a lot more, just a few really nice ones.If by "sedan" we mean the twisted interpretation by the youts from ArtCenter who apparently want to sit on the pavement in a cramped F16 cockpit and punish any rear seat occupants, then no, we don't need that, very few people want that (outside of the 3 people who 'designed' it) which is why they didn't sell and got canceled.Refer to 2019 Avalon for a case study in how to kill a sedan by listening to the 'stylists' and prioritizing the wrong things.
  • Lou_BC Just build 4 sizes of pickups. Anyone who doesn't want one can buy a pickup based SUV ;)
  • Jor65756038 If GM doesn't sell a sedan, I'll buy elswhere. Not everybody likes SUV's or crossovers or is willing to buy one no matter what.
  • ToolGuy One thing is for sure: Automakers have never gone wrong following the half-baked product planning advice of automotive journalists. LOL.I wonder: Does the executive team at GM get their financial information from the Manager of Product and Consumer Insights at AutoPacific? Or do they have another source? Hmm...
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