Struggling Fisker Could Get a $400 Million Lifeline from Nissan

Chris Teague
by Chris Teague

Things looked promising for Fisker at first, and the automaker actually delivered on its promise to design and manufacture a new EV. Even so, the automotive market is brutal and unforgiving, and Fisker’s fortunes have turned as it has had an uphill battle getting its new Ocean SUV out the door. The company recently announced a layoff of 15 percent of its workforce and said it would pause investments until it could find a new partner.


It now appears that help could come from Nissan, who, according to Reuters, might be close to investing $400 million into the struggling EV maker.


Sources told the publication that Nissan’s investment would give it access to Fisker’s EV technologies, including its platform engineering and technology. In turn, Nissan would build Fisker’s already-announced Alaska electric pickup truck. The automaker would also build a Nissan-branded pickup on the same platform.


Fisker has always been chasing manufacturing partners, eventually landing on Magna to build the Ocean. While its technology would certainly help Nissan – which has been slow on the draw with EVs and has had its ups and downs, with the Ariya EV seeing a significant delay.


This deal could be the lifeline Fisker needs to pull through the storm, but it doesn’t bode well for other upstart electric automakers. The complexities and extreme costs involved with spinning up a new auto brand and models are hurdles to cross, but companies then have to contend with wavering demand in the United States, which may take other new automakers down a few pegs if things don’t pick up this year.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 05, 2024

    NIssan used to be a great brand with a similar reputation to Honda or Toyota - better at times with specific products. Now and with much thanks to outlets such as TTAC they are beneath Hyundai, Kia or Genesis.

    • ToolGuy ToolGuy on Mar 05, 2024

      You can't stand outside the barn in your lululemon and try to make serious comments. If you have a contribution to make, you need to join us and get comfortable.



  • VoGhost VoGhost on Mar 05, 2024

    But who will save Nissan?

    • See 1 previous
    • ToolGuy ToolGuy on Mar 05, 2024

      My reasoning: You know everything and you never listen to anyone, therefore your parents must have been incredibly knowledgeable, the kind of people in demand at any automaker.

  • Kwik_Shift_Pro4X As much problems as I had with my '96 Chevy Impala SS.....I would love to try one again. I've seen a Dark Cherry Metallic one today and it looked great.
  • Susan O’Neil There is a good reason to keep the Chevrolet Malibu and other 4 door family sedans! You can transport your parents and other somewhat handicapped people comfortably and safety! If someone can stand and pivot you can put them in your car. An armrest in the back seat is appreciated and a handle above the door! Oh…and leather seats so your passenger can slide across the seat! 😊Plus, you can place a full sized wheelchair or walker in the trunk! The car sits a little lower…so it’s doable! I currently have a Ford Fusion and we have a Honda Accord. Our previous cars were Mercury Sables-excellent for transporting handicapped people and equipment! As the population ages-sedans are a very practical choice! POV from a retired handicapped advocate and daughter! 😊
  • Freddie Remember those ads that say "Call your doctor if you still have...after four hours"?You don't need to call your doctor, just get behind the wheel of a CUV. In fact, just look at one.I'm a car guy with finite resources; I can't afford a practical car during the week plus a fun car on the weekend. My solution is my Honda Civic Si 4 door sedan. Maybe yours is a Dodge Charger (a lot of new Chargers are still on dealer lots).
  • Daniel J Interesting in that we have several weeks where the temperature stays below 45 but all weather tires can't be found in a shop anywhere. I guess all seasons are "good enough".
  • Steve Biro For all the talk about sedans vs CUVs and SUVs, I simply can’t bring myself to buy any modern vehicle. And I know it’s only going to get worse.
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