Lamborghini's Hybrid Transition: The New Urus SE

by TTAC Staff

Published: April 29th, 2024

Photo credit: Lamborghini

Lamborghini has introduced the Urus SE, its first plug-in hybrid version of the SUV. The unveiling occurred at the Volkswagen Group Media Night and is set for a public debut at Auto China Beijing 2024. This model signifies Lamborghini's strategic move towards sustainable performance by integrating hybrid technology while maintaining its reputation for high-performance vehicles.

Photo credit: Lamborghini

Technical Enhancements and Environmental Considerations

The Urus SE is equipped with an 800 CV hybrid powertrain, combining a re-engineered twin-turbo 4.0 V8 engine and an electric motor. This combination allows the SUV to maintain high performance while achieving an 80 percent reduction in emissions compared to traditional engines. The vehicle features a 25.9-kWh lithium-ion battery positioned strategically to maintain balance and driving dynamics.

Design Evolution and Aerodynamic Improvements

The design of the Urus SE builds on the existing model with updates aimed at enhancing aerodynamic efficiency. The new hood design eliminates visual breaks, contributing to a streamlined appearance. Upgraded aerodynamics are complemented by matrix LED headlights and a redesigned front grille, enhancing both functionality and aesthetics. Interior updates include a larger 12.3-inch touchscreen and an evolved dashboard layout that promotes a more engaging driver experience.

Photo credit: Lamborghini

Extensive Customization Options

Lamborghini continues to offer a wide range of customization for the Urus SE, including new 23-inch alloy wheels and an expanded palette of over 100 body colors. The interior options are equally varied, with multiple upholstery choices and stitching patterns available through the Ad Personam program, allowing for significant personalization.

Advanced Driving Modes and Performance Features

The Urus SE introduces new Electric Performance Strategies (EPS) alongside traditional driving modes, which include settings tailored for road, track, and off-road conditions. This versatility is enhanced by the inclusion of advanced technical systems such as electric torque vectoring and an electronic rear differential. These features work together to optimize traction and handling across various driving surfaces and conditions.

The Lamborghini Urus SE merges traditional Lamborghini performance with innovative hybrid technology, setting a new standard in the luxury SUV market. It offers advanced technical features, extensive customization options, and improved environmental efficiency, making it a versatile choice for enthusiasts of high-performance vehicles looking for a more sustainable option.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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Kwik_Shift_Pro4X As much problems as I had with my '96 Chevy Impala SS.....I would love to try one again. I've seen a Dark Cherry Metallic one today and it looked great.
Susan O’Neil There is a good reason to keep the Chevrolet Malibu and other 4 door family sedans! You can transport your parents and other somewhat handicapped people comfortably and safety! If someone can stand and pivot you can put them in your car. An armrest in the back seat is appreciated and a handle above the door! Oh…and leather seats so your passenger can slide across the seat! 😊Plus, you can place a full sized wheelchair or walker in the trunk! The car sits a little lower…so it’s doable! I currently have a Ford Fusion and we have a Honda Accord. Our previous cars were Mercury Sables-excellent for transporting handicapped people and equipment! As the population ages-sedans are a very practical choice! POV from a retired handicapped advocate and daughter! 😊
Freddie Remember those ads that say "Call your doctor if you still have...after four hours"?You don't need to call your doctor, just get behind the wheel of a CUV. In fact, just look at one.I'm a car guy with finite resources; I can't afford a practical car during the week plus a fun car on the weekend. My solution is my Honda Civic Si 4 door sedan. Maybe yours is a Dodge Charger (a lot of new Chargers are still on dealer lots).
Daniel J Interesting in that we have several weeks where the temperature stays below 45 but all weather tires can't be found in a shop anywhere. I guess all seasons are "good enough".
Steve Biro For all the talk about sedans vs CUVs and SUVs, I simply can’t bring myself to buy any modern vehicle. And I know it’s only going to get worse.