Despite some, ahem, similar products like the Kia Optima/Hyundai Sonata, Kia Rio/Hyundai Accent, Kia Sportage/Hyundai Tuscon, Kia's Director of Public Relations Alex Fedorak says "the two companies' products are apples and oranges." In an interview with TTAC today, he outlined Kia's future product strategy. Kia is meant to be oriented toward youth, and sporty, with edgier designs, and more performance. In contrast, "Hyundai is more luxury oriented." Which is why yesterday Hyundai introduced the new Genesis coupe by doing burnouts on stage. What the heck? But really, the Kia brand is evolving – the next Spectra will come as a sedan and coupe. "In sum," Mr. Fedorak said, "we are going to be design led." Look, I love the Rondo, but that ain't no beauty queen winner.

Yesterday, in our Super Bowl car ad guide, we speculated about what you'd be seeing from Hyundai. No need for guessing: Hyundai went ahead and posted both 30 second ads online. Our take: they look pretty good. Very simple, easy to follow (especially if you've had the standard game day spirits), and effective. Hyundai is just extending the image it has already staked out: value. They'll sell you the same car for less money, or more car for the same money. It works selling Sonatas to Corolla shoppers, and they've taken exactly the same approach here. "S-Class size for the price of the C-Class." Then they tell you it's got 375 horsepower. No green nonsense, no claims of inventing new market segments, and certainly no streams running through the woods. Just more for your money. What do you think?