Toyota Announces an Ultra-Plush Tundra 1794 Limited Edition for 2024
Automakers have capitalized on the American truck craze with ever more expensive luxury and off-road models. Toyota hasn’t gone as overboard as most, but its recent redesign of the full-size Tundra ushered in a new era for the auto giant. The 1974 Edition has long been a plush, leather-packed entry near the top of the Tundra lineup, but Toyota announced a new Limited Edition variant that pushes the 1794 deeper into premium territory.
Toyota debuted the truck at the State Fair of Texas this week. The automaker has its North American headquarters in the state, and the 1794 trim level is named after the ranch where it constructed the factory that builds the Tundra.
Only 1,500 1794 Limited Edition trucks will be built, and all will come with a crew cab body and a 5.5-foot bed. The trucks also get the i-Force Max hybrid powertrain and standard four-wheel drive. Upgraded Fox shocks and off-road wheels come standard, providing a 1.1-inch lift for better off-road capability.
Interior opulence has long defined the 1794 Edition trucks, and the Limited Edition is even more dolled up inside. Toyota worked with Saddleback Leather Company on the rich upholstery, and buyers can pick up leather accessories to match their new pickups, including a tool roll, a portfolio, a key glove, a small pouch, and an overnight bag.
[Images: Toyota]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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Poor marketing logic here, some buyers associate the 1700's as a period of darkness and slavery for this country. To brand a trim line this way is going to limit consumer interest in my opinion.
this thing could replace the Dodge Ram on Yellowstone and still be stuck in the shadow of the Big Three. They own the whole segment already and it's the one segment they(to various degrees)do consistently well. Nissan gave up already; maybe Toyota should too