VW Issues Stop Sale Order on Taos

Matthew Guy
by Matthew Guy

If you’ve set sights on driving home a new Volkswagen Taos today, best cool your jets. According to a report by Automotive News, the model is under a stop-sale order by the National Highway Traffic Safety Administration.

Well, all-wheel-drive models are, anyway.

Apparently, there have been reports of 4Motion-equipped Taos vehicles shutting down its engine when rolling to a halt, a trait few drivers would appreciate. And, before you ask, this isn’t the standard start-stop system simply doing its thing to save fuel. Reports say the manufacturer is ‘researching a repair’, suggesting the company doesn’t currently have a fix for affected vehicles. In the meantime, we’re sure dealers will be more than happy to plug customers into a front-wheel drive trim.

It’s worth noting that Taos models running with 4Motion are equipped with a 7-speed dual-clutch gearbox instead of the more conventional 8-speed automatic found on front-wheel drive models. Could the DSG be stumbling when downshifting to a lower gear as the driver eases the machine to a halt? For what it’s worth, the engine remains the same across both trims – a 1.5L turbocharged four-cylinder making 158 horsepower and 184 lb-ft of torque.

Taos is an important model for Volkswagen, permitting it to play in the competitive subcompact crossover class. Having gone on sale in Q2 of this calendar year, the new trucklet has already racked up almost 5,000 sales in America through to the end of June, the only month it’s been on dealer lots. Since it is a fresh vehicle in the lineup, an argument can be made that every copy sold is an incremental sale.

For comparison, the Atlas and its Cross Sport cousin combined to shift nearly 70,000 units in the same time period, so Taos has a ways to go yet before it can even remotely claim superiority in the Volkswagen lineup. The brand also sold about 65,000 Tiguan SUVs in Q2 2021, by the way. If the Taos performed as well in the other five months of the year as it did in June, it would have still only sold about half as well as the Tiguan.

[Image: Volkswagen]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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