Ermenegildo Zegna Teams With Stellantis
Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.
“The quality of our products must go hand in hand with our respect for nature. Protecting and safeguarding the environment is a core value at Zegna for over 110 years. I am proud of our partnership with Stellantis Group, which shares our values and vision to build a better world together,” said Gildo Zegna, Ermenegildo Zegna CEO.
Touting sustainable development and social responsibility, Zegna is going with plug-in hybrids and fully electric vehicles. Reducing emissions and improving air quality are admirable goals for the high-end designer.
Vehicle inclusion was not a part of the announcement. Alfa Romeo and Maserati, with their Italian lineage, would be likely. However, both brands are not what you would call green at this point in time. Neither brand has indicated when or if they will move in that direction.
Among the fashion cognoscenti, it may be more about the appearance of less conspicuous consumption, rather than actual reduction.
Stellantis’ public relations machine was all geared up to run with this one. The details may be sketchy, but the intent is to inspire those who know Zegna.
Carlos Tavares, Stellantis’ CEO said, “We are pleased to be by the Zegna Group’s side with our clean, safe and affordable vehicle range of 30 BEV and PHEV models. Stellantis has the scale, the technology and the ambition to exceed its customers expectation and put their satisfaction at the highest level with efficient mobility solutions.”
The upper echelon at Stellantis did not indicate whether they will be buying Zegna’s Made to Measure custom-made suits or $595 sneakers.
[Images: Maserati, Zegna]
With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.
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Add a landau top and Corinthian leather.
Is the kid in the suit all tatted up or showing his vampire half? As far as the clothing designer association with Stellantis, it appears that there is distraction instead of direction, just when it is needed the most.