Take Note, Hollywood: Germany Cancels Prestigious Auto Awards Due to Criminality, Awkwardness

Steph Willems
by Steph Willems

The organizers of televised U.S. awards shows, who annually serve up a night of lectures, sermons, hypocrisy, and guilt for an increasingly small audience, should realize that the show doesn’t necessarily have to go on.

It’s certainly not going on in Germany. Axel Springer, a top publishing house for numerous German media sources, including AutoBild, has now wrestled the prestigious Golden Steering Wheel award out of everyone’s hands. There’ll be no thanking of grade school teachers by auto execs this year. Blame, well, the auto industry.

Apparently, there’s so much scandal emanating from an industry rocked by criminal investigations and fines resulting from diesel emissions manipulation, organizers felt is would be too weird to go on with the show. This week’s arrest of Audi CEO Rupert Stadler was likely the final straw.

Stadler (seen above in a happier moment) was arrested in Munich after investigators raided his home and workplace. Accused of fraud, Stadler is being held in custody after a judge ruled the now-former CEO might try to destroy evidence related to Volkswagen Group’s diesel scandal (or bolt) if released.

A cloud of suspicion hangs over other former and current executives. Former Volkswagen Group CEO Martin Winterkorn is the subject of an official probe, as is current CEO Mathias Müller. Punitive fines hit VW earlier this month. Daimler AG was ordered to recall three-quarters of a million vehicles just last week.

The only thing this situation doesn’t have is sex, and thank goodness for that.

“We love cars. The people who build, buy and drive them are our customers as well as our readers,” said Marion Horn, editor-in-chief of Bild am Sonntag, in a Friday statement reported by Bloomberg. “But now is not the time to grant awards and celebrate.”

The first Golden Steering Wheel awards landed in the hands of auto executives in 1978. It’s likely the glitz and glamour will return next year.

[Image: Audi AG]

Steph Willems
Steph Willems

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  • Jpolicke Jpolicke on Jun 23, 2018

    "The only thing this situation doesn’t have is sex" Throw in a highlights reel of Ferdinand Piech's personal life and you'll have all of that you can handle.

  • Ermel Ermel on Jun 23, 2018

    Springer, best known for their BILD newspaper, is merely yellow press. Huge but shallow, and not above fabricating their own news in much the same way that the ocean is not above the clouds.

  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
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