2017 Toyota Prius Prime Advanced Review - All Charged Up

Chris Tonn
by Chris Tonn
Fast Facts

2017 Toyota Prius Prime Advance

1.8-liter inline-four, DOHC, with plug-in hybrid electric motor (121 combined horsepower)
Continuously-variable transmission, front-wheel drive
55 city / 53 highway / 54 combined (EPA Rating, MPG)
133 (EPA Rating, MPGe)
64.2 (As Tested, MPG)
Base Price: $33,985 (U.S.)
As Tested: $35,112 (U.S.)
Prices include $885 freight charge.

Like it or not, bias is always going to be a concern whenever consuming any sort of media. Efforts can be made to present fair and balanced reporting on any issue, but the problem is, quite simply, that news organizations are made up of people who hold their own opinions. The best way the reader/listener/viewer can navigate the bias is to know what those biases are, and account for them.

Let me be clear – I’m biased against the Prius. Nearly two decades of negative reinforcement about the Prius and Prius drivers have hardened a dislike of the little wedge that promises nothing but slow driving in the left lane. Minimal performance and a focus on fuel economy above nearly all else is foreign to those of us who truly enjoy driving.

Thus, I dreaded the arrival of this 2017 Toyota Prius Prime to my driveway, worrying that I might doze off from sheer boredom during my commute. When I saw the white paint applied to the vehicle’s sharply-angled flanks, I was further concerned about the appliance-like nature of this plug-in people hauler.

It’s certainly not shaped like a Maytag washer. Toyota’s familiar long, low hatchback shape has been iterated through the generations, but this is still clearly a Prius. From the lines of the windowsills and side moldings that parallel themselves gently upward from front to rear, to the sharply cut-off tail, Toyota could easily credit Bernoulli and Kamm as co-designers of the Prius.

I won’t pretend to know the finer points of aerodynamic theory, but I believe the deep valley found in the rear window glass must make a significant impact on drag. Otherwise, that funky contour is simply form leading function – there seems to be no good way to wipe that quite-close-to-horizontal glass surface clear while driving. It was an annoyance with morning dew and mild rains, and I can’t imagine the annoyance when the snows come.

Inside, Toyota stays true to form with the Prius Prime dashboard, combining the main gauges in a wide, central-mounted display, with another 11.6-inch touchscreen handling basically every audio and HVAC function.

The big screen is flanked by volume and temperature buttons that give no tactile feedback when pressed – I’d rather have knobs for functions so frequently accessed while driving – but the screen itself is remarkably bright and clear. Due to its size, multiple functions can share the screen at once. A map can be shown all while monitoring the charge status and performance of the plug-in hybrid system.

The vinyl seating surface – Toyota calls it “Softex” in a clear homage to the MB-Tex found for ages in Mercedes-Benz vehicles – is reasonably comfortable, but is by no means a convincing leather substitute. While normally I’d consider that a problem, in the case of the Prius that may be a feature rather than a bug. Consider that a significant proportion of hybrid buyers are likely to be eco-conscious. I have to imagine that a material that too closely emulates an animal product might be prove very desirable to those buyers.

Driving the Prius Prime reveals a few significant differences even from a traditional hybrid. Since the plug-in hybrid system gives the car a larger battery (which does affect trunk space – Toyota quotes 19.8 cubic feet in the cargo hold, versus 24.6 cubes in a standard Prius), one can spend much more time driving in full EV mode – even up to and exceeding typical highway speeds.

After a full overnight charge, the Prius Prime indicated 27.7 miles of EV range. My typical commute is right around eight miles, so there were several days where I didn’t use a drop of gas. Yeah, I burned some extra natural gas and coal when I plugged into the wall of my garage, but that’s another story.

I don’t love the location of the charging port – where most electric vehicles I’ve experienced have a port on a front fender, the Prius Prime has the plug on the right rear quarter panel, symmetrically opposite the fuel filler. Since I park in my driveway, I needed to back the Prius up close to the house to plug in. It’s likely not an issue for most buyers, but it’s something to consider.

After a week of commuting and kid-hauling, this Prius Prime averaged 64.2 mpg. That number is beyond stunning, especially considering that our current fleet struggles to reach 20 mpg on a good day. I found myself idly spreadsheeting a break-even point of fuel cost versus miles driven versus purchase price for my wife’s next car.

Yes, I’m the geek who plays with Excel when bored.

Regarding driving manners, the braking is still typical of a hybrid. There is a transition between regenerative braking and traditional friction braking that can be a bit indecisive – it can feel jerky when gradually slowing to a stop. As I spent more time with the Prius Prime, it wasn’t as noticeable. It takes getting used to.

The low rolling-resistance tires do project a good bit of tire noise into the cabin, but it’s mostly canceled by the minimal noise from the electric drivetrain. Even when the petrol engine kicks in, the sound is well muted. Driving manners are quite good for a small car, and I found that longish highway drives were relaxed – aided by the lane departure warning, steering assist, and radar cruise control found on this Advanced trim package. It’s not autonomous, but the Prius Prime does a nice job taking some of the drudgery of a long drive away from the driver.

I mentioned Prius drivers earlier, and I must apologize for the generalization. I do have friends that own various prior generations of this iconic hybrid, and as I tend to steer most conversations around to cars eventually, discussions veered toward this Prius.

Several of these friends told me the only way they found driving the Prius bearable was to keep the car in “sport” mode, which sharpens throttle response at the expense of fuel economy. In driving non-Prime versions in the past, I agree that the car does feel less lethargic when driven in “sport” mode.

In the Prius Prime, such sport-mode shenanigans are no longer necessary. The electric motor is backed by the larger battery, so the instant electric torque seems to be more responsive to the right foot. The only time I wished for more power was during an interstate drive when the battery was depleted and I needed to accelerate briskly to pass. The gas engine is taxed in those situations.

Like I mentioned above, I really wanted to hate this Toyota Prius Prime. It represents all that driving enthusiasts despise. But damned if it doesn’t work so well for what it is – an appliance for getting people places efficiently. It affords nearly all the advantages of a pure electric vehicle with the ability to cross the country using traditional gas-centric infrastructure, rather than planning stops around chargers. If it meant I could drive a gas-guzzling sports car on the weekends, I’d happily drive the Prius Prime the rest of the week.

[Images: © 2017 Chris Tonn/The Truth About Cars]

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

More by Chris Tonn

Comments
Join the conversation
2 of 54 comments
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
Next