Rare Rides: Is This 1988 GMC S15 Jimmy Worth $15,000?

Corey Lewis
by Corey Lewis

There was a time when just about every day of the week you’d see one (or several) S10/S15 Jimmy/Blazer examples driving around, doing middle-class America things because the Explorer didn’t exist yet. But on account of salt, rust, neglect, and the general “use it up” that happens to trucks in this country, that time is no more.

But is our pristine Rare Ride of today worth anywhere near the sucker-punch $15,000 its owner is asking?

First, let’s get some things out of the way. This five-tone Jimmy S15 is from 1988, and has just 57,000 miles on the clock. Most examples of these sturdy vehicles had those sort of miles shortly after Ronald Reagan left office, so someone’s cared for and not driven this one.

The paint is excellent, and I can guarantee if you went into any showroom in America at any day between 1999 and 2017, there would be no new vehicles for sale with such an awesome paint scheme. I suppose the closest thing we have today would be a Gladiator conversion van with ombre paint.

Nor would there be any vehicles with such perfect, polished, salt-shaker wheels.

This Jimmy is fairly high spec as well. Tow package, power equipment, 4×4, and a sunroof. Just about all it’s missing is leather seats, and you wouldn’t want ’80s GM leather at this age anyway.

And it’ll all be reliable, because under the hood is the thirsty-but-sturdy 4.3-liter Vortec V6. But the praise for this Jimmy ends here, because I just caught sight of that asking price again, and I’m filled with rage.

You see, though this Jimmy appeared on Craigslist in the Detroit area with a price tag of $15,000 (previously no price listed), this isn’t the first time it’s had a 4SALE sign on it. Just this past Sunday, the eBay listing ended for this very vehicle. It got bid up to a high-enough-already $5,750 and did not meet the reserve. That’s probably because our listing seller wants nearly three times that amount to sell this obviously-a-flip vehicle.

I’m here to say no. No to $15,000. No to “I know what I’ve got” sellers who price something sky-high looking to make a fast buck off of a sucker. Get real, and maybe you’ll find a real buyer for your Rare Ride. Until then, get outta here.

[Images via Craigslist]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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