#FordEurope

American automakers have grappled with the rollercoaster ups and downs of EV demand domestically, but it appears they’re having an equally difficult time convincing Europeans. Ford recently backed off its goal to convert 100 percent of its sales to electrics on the Old Continent, noting that it would follow buyer demand and produce more hybrids or PHEVs.

Ford recently announced a brand-new electric Explorer, but it’s not yet slated for a U.S. release. The almost $50,000 EV is based on VW’s MEB platform and will be built at Ford’s shiny new EV manufacturing facility in Germany. 

Last year, Ford announced that it would split its business operations to separately focus on EV development and internal combustion production. Ford Model e is the automaker’s electric arm, and it’s made progress in Europe through partnerships with brands like Volkswagen. The VW MEB platform will be the basis for Ford’s latest EV, though all we’ve seen so far is a quick tease from the company’s European General Manager on Twitter.

We reached a conclusion to the first Ford Festiva (or Kia Pride, Mazda 121, SAIPA, etc.) in our last installment, which saw the little hatchback finalize its Ford duties in 1993 and its Kia responsibilities in 2000. And while it continues life today as a Wallyscar in Tunisia, our coverage here moves on to Ford’s not-so-anticipated follow-up entry to Festiva, another Festiva! It’s an Aspire to you.

We return to the Ford Festiva once again today, as the subcompact Mazda-designed hatchback stormed North American shores. It did so wearing a Ford badge and a South Korean VIN, courtesy of a Kia factory. But North America wasn’t the only place it landed.

As we learned last time, the Festiva was built in several different countries and assumed many identities over an extensive history. The Festiva still has not reached the end of its life, but we’ll cover that in a separate article. We pick up today in North America, circa 1987.

We return to our Rare Rides Icons coverage of the Ford Festiva today. An important world vehicle for the likes of Ford, Mazda, Kia (and eventually many others), the Festiva arrived at a time when rear-drive subcompacts were being replaced by much more efficient models that were front-drive. And the Mazda-designed Festiva was certainly more efficient and more front-drive than the Fiesta it replaced.

We embark on the important and global tale of a subcompact hatchback today. Your author referenced it last week in Part I of our Kia large cars series, and now it’s time for the promised comprehensive Rare Rides coverage! Manufactured in various places around the world, our subject vehicle lived a long life and had no fewer than 10 identities over its impressive 17-year span. We’re going to party, karamu, Festiva, forever.

Ford’s commercial vehicle arm has been teasing the upcoming Tourneo Custom EV ahead of its formal debut on May 9th, 2022. Ford Pro is eager to expand its lineup of all-electric light commercial vehicles and has already started production of the E-Transit, making the Euro-focused Tourneo the next model queued to be juiced up.

Ford Motor Co. has shared its intent to launch seven fully electric vehicles in Europe, including a battery-electric variant of the Puma subcompact crossover, its best-selling (and looking) passenger car for the market. Though the first EV in its new product offensive will be a midsize crossover helping Blue Oval deliver on a previous promise to manufacture electric vehicles in Cologne, Germany.

The unit is said to capitalize on Ford’s partnership with Volkswagen Group by leaning on the latter entity’s MEB platform that already underpins VW’s ID products and Audi’s e-tron vehicles. Driving range is estimated at 311 miles per charge, with the company anticipating a formal debut later this year.

Today we conclude the Ford Capri’s story with its third and final generation. After the Mark I’s promising start as a simple and affordable sporty coupe, the Mark II went a bit too soft and comfortable and diverged into many different trims as Ford tried to appeal to a wider audience.

“We can fix it!” exclaimed Ford. Time for Capri Mark III.

We continue our series on the sporty European market Ford Capri today. Introduced in 1969 as a pony car to suit customers outside of North America, Capri proved an immediate success across Europe and found a more limited customer base in North America too. By the mid-Seventies, times had changed and it was time for a new Capri, the Mark II.

Across two generations and nearly two decades of production, the Ford Capri existed as the European market alternative to the very America-centric Mustang. Basic or more luxurious, thrifty or more powerful, Capri played an important role in its day: It brought a practical, fun driving experience within reach of the average European family consumer.

Today’s Rare Ride put me immediately in mind of the Austin Cambridge featured in this series last year. Both were intended primarily for British customers, and both have a similar upright sedan shape which seemingly made so many British cars of the Fifties look exactly the same.

Let’s take a look at some basic Euro Ford transportation that was grandfather to the Cortina.

Ford’s plan to rein in costs and grow profit (well, create it, to be more accurate) in the European market will see the automaker shed dealers en masse.

Figuring those who really want to test drive a vehicle will be willing to go the distance to do it, Ford’s dealer cull coincides with the release of an online sales platform. That platform rolls out alongside the first model offered through it: the electric Mustang Mach-E.

Ford has executed an on-then-off strategy with regard to its Fiesta offering in the North American market. Currently in off mode, your local Ford dealer encourages you to look at the sporty and capable first-ever third-world offering EcoSport instead.

But today we’re stepping back in time to 1978 to take a look at the genesis of Fiesta. The Fiestasis, if you will.