Kijk op: http://www.dewaarheidachtermini.nl/ – De Vereniging Verontwaardigde MINI Rijders onthulde op 22 april de waarheid achter MINI. Deze licht ontvlambare Amerikaanse advocaat ziet een rechtzaak tegen MINI wel zitten! Bekijk zijn commercial op http:www.dewaarheidachtermini.nl

When the new MINI was born, someone in BMW’s marketing department decided to make it a caps lock affair. As I opined at thetruthaboutgrammar.com, MINI was a stupid, artsy, doomed, graphical mandate. Yes, it differentiated the Bimmer-derived MINI from the much-beloved BMC rust-bucket, Mini. But no one other than designer glasses-wearing car execs gave a damn, really. The MINI sold, and sold well, for reasons entirely unrelated to typography (one presumes). Und now we have the battery-operated MINI, which gives Munich’s marketing mavens a chance to redeem themselves. I mean, eMINI is an Apple-scented slam dunk, a move that would easily justify the original, bone-headed, all-caps affectation. But noooooo. BMW goes for MINI E. How long, pray tell. does one hold the “eee” sound at the end? Anyone remember The Man With Two Brains? Dr. Michael Hfuhruhurr. MINI E is like that. Only not so funny.

KBB/Carmax

1. Honda Civic /Honda Accord
2. Honda Accord/Honda Civic
3. Toyota Camry/Toyota Camry
4. Toyota Corolla/Ford Mustang
5. Nissan Altima/Nissan Altima
6. Honda CR-V/ Chevrolet Tahoe
7. Toyota Prius/Ford F-150
8. Toyota Highlander/Toyota Corolla
9. Toyota RAV4/Toyota Tacoma
10. Mazda3/Nissan Maxima
11. Toyota Yaris
12. Ford Escape
13. Honda Odyssey
14. Honda Pilot
15. Honda Fit
16. Ford Mustang
17. Chevrolet Malibu
18. Toyota Sienna
19. MINI Cooper
20. Volkswagen Jetta

Conservative talk show host Bill “I swear the nuns didn’t beat me” O’Reilly likes to rail on (and on and on) about America’s cultural degradation. In fact, it’s one of our country’s greatest strengths. Rappers who started by singing (well, shouting) the praises of capping cops end-up in Bentley-and-bling filled videos that make unbridled consumerism seem like the ultimate revenge against The Man. Hell, there ain’t nothin‘ we can’t assimilate! For profit, obviously. And the people who profit most are always the distributors. I’m not sure what Karl Marx had to say on the subject– I’ve got “How To Make a Killing off of Karl Marx” on my night table– but he who controls the distribution owns the gold. So along comes Zipcar. Nice idea: rent a car by the hour. Here’s your card. Pick up a car, swipe ‘n go. After eight long years, they get a bit of traction: 5,500 cars in 13 cities. Rad dude! I guess we’re showing those big rental companies how it should be done! Problem: Hertz.

increasingly