Rare Rides: A Very Luxurious Camry, the 1990 Lexus ES 250

Corey Lewis
by Corey Lewis

Today’s Rare Ride was the only other car accompanying Lexus’ LS 400 at dealerships in 1990 and 1991. The fanciest Camry offered in the US, it was a badge conversion from a Camry sold in the Japanese market.

But consumers saw through the charade, so while the high-effort LS 400 flew off the showroom floor, the minimal effort ES just sat there.

Much like the ES as it exists today, the first (V20-based) ES 250 was front-drive, had a V6 engine, and was designed for a two-lane comfort cruise. As Toyota approached its launch date for the flagship LS, they realized it wouldn’t be a great look to sell a singular vehicle under its highly anticipated and all-new brand.

The answer came from the Japanese market V20 Camry, which was launched in Japan late in 1986 for the ’87 model year. The V20 was a Camry of quality that was built domestically in Kentucky and established the nameplate in the US market. Camry would then take off with the now-legendary 1992 XV10 redesign.

While the V20 was sold in its sedan and wagon variants in North America, one body style was withheld: a frameless window pillared hardtop. Known as the Vista or Camry Prominent (after 1989), the luxurious Camry edit wore entirely different body panels to its sedan counterpart even though it looked almost identical. The Vista was a whole inch lower for a more sleek appearance, which meant it had notably less headroom than the cheaper sedan upon which it was based. Vista was never meant for export markets and was the official replacement for the prior generation’s five-door body style.

“This will have to do though,” said Lexus management. So the Vista became the ES 250 and was coded VZV21. The interior and exterior were quickly given a Lexus once-over. Outside, the ES grew a larger grille and tail lamps, additional chrome trim, and LS-adjacent wheels. All first-gen ES 250s had a suitably upscale two-tone paint scheme. The Vista’s interior was transformed via genuine wood appliques, ruched leather (usually), and lots of beige materials. ABS, airbag, a power sunroof, and CD player were standard. All ES 250s used the same 2.5-liter V6 from the Camry, though consumers had a choice in transmissions (wow!), and selected from a five-speed manual or four-speed automatic.

Lexus marketed the ES as “the luxury sedan of sports sedans,” which didn’t really hold up given its 159-horsepower engine, and very soft everything else. Customers weren’t too intrigued by a 1990 price tag of $22,000 ($47,803 adjusted) and saw it for what it was: a stop-gap until a real ES could be developed. Thus the ES remained in its first generation for only 1990 and 1991 before it was replaced by the much more successful XV10-based ES 300. Lexus sold less than 40,000 Es250s over those two years.

And that makes today’s Rare Ride a particularly unusual find. Beyond its low 38,000 miles traveled, it pairs a blue cloth (!) interior with a white and beige exterior. Your author has never seen an ES 250 with cloth, and never a blue interior with a white exterior. The ES is yours for $6,000.

[Images: Lexus]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Jeff S Jeff S on Sep 23, 2021

    Doesn't surprise me that this Lexus is sold. I would have been tempted to buy it myself if I lived closer. 6k for this car is not really that much considering it is a Lexus and like new with low mileage. I like the white with the blue interior.

  • Tonycd Tonycd on Jul 11, 2023

    The interior materials and paint quality on this car were visibly very nice. As a result, it makes a better impression in person.

  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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