Inequality Among Minivans? Canuck Buyers Face a Pricier Honda Odyssey

Steph Willems
by Steph Willems

Facing off against a stalwart Chrysler Pacifica and reborn Voyager, all-new Kia Sedona, and newly hybridized Toyota Sienna, the 2021 Honda Odyssey lopes into the coming model year with a mild refresh in tow.

Minor trim and content enhancements complete the mid-cycle overhaul, but Odyssey aficionados living north of the border are in for a shock.

You see, pricing for the U.S. model has already been relayed (the model, in base LX guise, starts at $32,910), but Honda’s Canadian arm has only just gotten around to pricing the fresh-faced minivan. Something’s missing, however. Namely, a base model.

(h/t to TTAC analyst Tim Cain)

For ’21, Honda lists EX-RES as the bottom rung of the Odyssey trim/pricing ladder, erasing last year’s EX. American customers can choose from both LX and EX ($36,310).

While higher trims provide more goodies, the ’21 Odyssey added standard driver-assist features to the base LX, making for a compelling buy.

In Canada, the elimination of even the EX means the model starts, after destination, at $44,645 — a significant jump from last year’s $41,530 entry model. Not only that, but the current base trim, EX-RES, listed for $43,030 in 2020. That’s a $1,615 climb.

It’s worth noting that, given the cash Chrysler’s throwing at minivan buyers, Canadians can get into a midlevel 2020 Pacifica Touring-L for $42,208 after destination. A base L model can be had, after discounts, for $36,555.

That said, the Odyssey’s not a carryover (second-row outboard seats now fold nearly flat, lumbar support arrives for the front seat passenger, new hooks and cargo cubbies abound, and the infotainment interface sees an upgrade), so buyers aren’t simply paying for the same stuff. Still, the elimination of the EX, to say nothing of the LX, likely won’t help the Odyssey’s presence on Canadian highways.

In 2019, Canadian buyers took home just 9,250 Odysseys — the model’s lowest sales volume since 2009. While the pandemic-related lockdown dried up sales this spring, the minivan’s sales remain depressed on monthly, year-over-year basis, with just 3,265 units sold through July.

[Image: Honda]

Steph Willems
Steph Willems

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 6 comments
  • Mjz Mjz on Aug 19, 2020

    That has to be one of the worst vehicle designs to ever make it into production. The back end looks like it broke and is about to fall off. It desperately needs a total redesign and maybe Honda designers can take some inspiration from the 2022 Kia Sedona. THAT'S a nice looking minivan.

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    • Tankinbeans Tankinbeans on Aug 20, 2020

      @Art Vandelay According to the adverts 10-15 years ago the Siena was oozing with style. Karen was very excited as she chewed on her lip.

  • Deanst Deanst on Aug 19, 2020

    Honda is getting some very aggressive pricing in Canada - the insight is listed for $5,000 more than the Corolla hybrid. And now it looks like a Sienna (hybrid) will cost less than an odyssey.

  • TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
  • Redapple2 Got cha. No big.
  • Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
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