Infiniti Joins Mazda in the Hybrid-free Zone

Steph Willems
by Steph Willems

While popularity varies among brands, hybrids remain a tough sell in today’s marketplace, despite half of all automaker-produced literature going towards the touting of their environmental cred. Still, few automakers stand apart from the crowd by not offering a green vehicle of some sort, even if it’s a low-volume, rarely-heard-about offering aimed at satisfying the EPA.

Infiniti, which recently deep-sixed its Q70 Hybrid (not long after jettisoning the QX60 Hybrid), has now done the same with the gas-electric version of the Q50 midsize sedan. It’s a confusing product time at Infiniti, with new models arriving as others depart. This isn’t the end of green vehicles for Nissan’s luxury marque, however. Hybrid power will return, just not in the same form.

Green Car Reports broke the OEM-confirmed news late last week. With the Q50 Hybrid discontinued, Infiniti finds itself among a small number of automakers without an electrified vehicle.

We singled out Mazda in the headline, though Subaru also makes the grade — at least, until the Crosstrek plug-in hybrid appears later this year in certain U.S. states. Given the Q50 Hybrid’s low profile, sales couldn’t have been too hot. And nor was the Q50 Hybrid hot stuff when it came to technology. The model kept its 3.5-liter V6, supplementing its power with that of an electric motor. Two-wheel drive models earned a 29 mpg rating on the EPA’s combined cycle.

The electrification strategy outlined by Infiniti last year promises a slew of hybrid and electric vehicles over the next five years, but a bit of Nissan tech already in use in Japan will serve as the backbone of the hybrid effort. We’ve written about it before: e-Power. It’s a hybrid system where a downsized gasoline generation runs constantly, but doesn’t ever power the drive wheels.

Earlier this year, Philippe Klein, the automaker’s chief planning officer, said the technology would make it to the U.S. for use in higher-end vehicles that can more easily absorb the cost of the system. e-Power debuted in the low-cost, Japanese-market Nissan Versa Note hatchback. Before it appears in U.S.-market Infinitis, however, company engineers must first beef up the system to handle heavier vehicles.

[Image: © Corey Lewis/TTAC]

Steph Willems
Steph Willems

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  • MoDo MoDo on Sep 25, 2018

    I was at an Infiniti dealer show back in 2014 and they showed a Q60 sedan that was supposed to be coming out along with the Q60 coupe (G35) but the sedan is still absent. Looked better than the Q50.

  • Sportyaccordy Sportyaccordy on Sep 25, 2018

    That's a shame. I love the looks and size of the Q50, but the regular VQ has that terrible gas mileage, and the Mercedes 2.0T is awful. The hybrid was the best of both worlds. I was hoping they'd improve it by swapping the VQ for that 2.0T. For a while the hybrid was the performance car of the line.... a mid 13 second quarter mile and 30MPG combined. Who can hate on that?

  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue. "Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
  • 28-Cars-Later WSJ blurb in Think or Swim:Workers at Volkswagen's Tennessee factory voted to join the United Auto Workers, marking a historic win for the 89- year-old union that is seeking to expand where it has struggled before, with foreign-owned factories in the South.The vote is a breakthrough for the UAW, whose membership has shrunk by about three-quarters since the 1970s, to less than 400,000 workers last year.UAW leaders have hitched their growth ambitions to organizing nonunion auto factories, many of which are in southern states where the Detroit-based labor group has failed several times and antiunion sentiment abounds."People are ready for change," said Kelcey Smith, 48, who has worked in the VW plant's paint shop for about a year, after leaving his job at an Amazon.com warehouse in town. "We look forward to making history and bringing change throughout the entire South."   ...Start the clock on a Chattanooga shutdown.
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