Range Rover Will Add a Fancy-pants 'Coupe' to Its Lineup

Matt Posky
by Matt Posky

Range Rover has announced it will introduce a new flagship model called the SV Coupé. Now, before you allow your head to come apart like a meat-filled piñata at the thought of Range Rover building a car, recall that upscale automakers have all agreed that literally anything can be considered a coupe now. The new Range Rover should have about as much in common with traditional coupes as Chevrolet’s K5 Blazer.

Limited to no more than 999 examples, the model pays tribute to Land Rover’s original two-door Range Rover for the company’s 70th birthday. The automaker promises unparalleled refinement on the inside and and elegant styling outside. It’s a vehicle for those of discerning tastes and a flush bank account — definitely not for plebeian society.

As the nomenclature of the brand makes it impossible not to sound like a bit of an imbecile when discussing it, you’ll have to bear with us for the following explanation. The SV Coupé will be based upon the Land Rover luxury sub-brand’s primer model, the Range Rover. More specifically, it will share some DNA with the Range Rover SVAutobiography — which, at $177,200, is Rover’s most expensive model.

So it’s a two-door premium SUV using the architecture of the Range Rover that is likely to borrow the 557-horsepower supercharged 5.0-liter V8 engine from the SV. Land Rover says the model will be produced at the SV Technical Centre in Ryton-on-Dunsmore in Warwickshire, UK, and will be the most expensive model in the brand’s 70-year history.

“The Range Rover SV Coupé is a highly compelling design with peerless refinement and uncompromised sophistication from its breathtaking exterior proportions to its sumptuous, beautifully appointed, interior,” said Gerry McGovern, Land Rover’s head of design. “This is a vehicle that will resonate on an emotional level.”

Thus far, the automaker was only willing to share a bird’s-eye view of the interior. However, the vehicle will make its official debut at the Geneva International Motor Show this March.

[Image: Jaguar Land Rover]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Maymar Maymar on Jan 24, 2018

    Considering Range Rover knows that it's the more utilitarian Classics that are fetching the real money for now (as evidenced by the one they used to promote their Reborn program), I almost wonder if there's any case to be made for a relatively stripper Range Rover at this point, or if really, anyone who'd buy that is just buying the stripper Discovery (that we also don't get).

  • Heino Heino on Jan 24, 2018

    JLR will make you sign an agreement to not use plebeian rifles such a Winchester and insist you use Holland & Holland ones for shooting pheasants and peasants.

  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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