QOTD: Would You Live in Automotive-Branded Housing?

by Tim Healey

Published: April 30th, 2024

qotd would you live in automotive branded housing

I got a press release from Aston Martin today about the opening of a high-rise condo building in Miami that bears the company's branding.

Of course, the 66-story, 391-unit building is opening in time for next week's Miami Grand Prix Forumla 1 race.

Apparently, 99 percent of the units are sold. There's just a handful left. So I have to ask -- would you move into a building just because it bears the name of a car company?

According to Aston, about 50 of the folks moving in are the owners of cars from the company.

What makes the building so, uh, Aston-like? Well, the press release has a lot of buzzy corporate speak about the design themes borrowing from the company's automotive efforts, but some of the specifics include the use of Aston Martin door handles and leather on some of the doors. There's also at least one Aston Martin logo visible in the images the company shared. Finally, there are three Aston Martin-inspired interior themes owners can choose from for their units.

Non-automotive amenities include a fitness center, art gallery, golf simulator, two movie theaters, business center, conference center, playroom for kids, spa, beauty salon, and barber shop.

There is also an infinity pool, bar, lounge, jacuzzis, cabanas, ballroom, and more.

Units offer between one and five bedrooms, and there are seven(!) penthouses with private pools and terraces. On of those penthouses occupies the top three stories and has 27,191 square feet of living space. That's not a typo.

Owners will have direct access to a "superyacht marina" and a 24/7 butler service.

So, I have to ask, if money were no object, would you live in a condo building branded with a car-company name? Would it make a difference if instead of a luxury brand, it was a mainstream brand and more affordable?

Sound off below.

[Image: Aston Martin]

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#QOTD #QuestionOfTheDay #Housing #Condos #Miami #F1 #MiamiGrandPrix #AstonMartin #Design

Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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2 of 30 comments

Alan on May 02, 2024

I wonder if China has Great Wall condos?

1 Reply
Tassos on May 02, 2024

Money IS no object for me, but I would NEVER live in such a LOSER building.

The REAL Tassos.

Like Reply

Recent Comments

ED I don't know what GM is thinking.I have a 2020 one nice vehicle.Got rid of Camaro and was going to buy one.Probably won't buy another GM product.Get rid of all the head honchos at GM.This company is a bunch of cheapskates building junk that no one wants.
Lostjr Sedans have been made less practical, with low rooflines and steeply raked A pillars. It makes them harder to get in and out of. Probably harder to put a kid in a child seat. Sedans used to be more family oriented.
Bob Funny how Oldsmobile was offering a GPS system to help if you were lost, yet GM as a company was very lost. Not really sure that they are not still lost. They make hideous looking trucks, Cadillac is a crappy Chevy pretending to be fancy. To be honest, I would never step in a GM show room now or ever. Boring, cheap ugly and bad resale why bother. I get enough of GM when i rent on trips from airports. I have to say, does anybody at GM ever drive what everyone else drives? Do they ever then look at what crap they put out in style fit and finish? Come on, for real, do they? Cadillac updated slogan should be " sub standard of the 3rd world", or " almost as good as Tata motors". Enough said.
Sam Jacobs I want a sedan. When a buy a car or even rent one, I don’t want to ride up high. I don’t want a 5-door. I want a trunk to keep my stuff out of sight. It’s quieter, cars handle better, I don’t need to be at the same height as a truck. I have a 2022 Subaru Legacy Touring XT, best car ever, equipped as a luxury sedan, so quick and quiet. I don’t understand automakers’ decisions to take away sedans or simply stop updating them — giving up the competition. The Camry and Accord should not be our only choices. Impala and Fusion were beautiful when they were axed.
Spamvw I think you need to remember WHY the big 2 and 1/2 got out of the car business. Without going political, the CAFE standards signed into law meant unless you had a higher gas mileage fleet, you couldn't meet the standards.The Irony is that, the law made sedans so small with low roof lines, that normal people migrated to SUV's and Trucks. Now we get worse mileage than before.