Buy/Drive/Burn: Compact and Captive Pickup Trucks From 1982
In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.
Fine! Today we’ll move it forward a decade, and talk trucks in 1982.
All of today’s trucks have one thing in common: They’re Japanese and wear domestic branding. The Big Three was caught out by the big Japanese players’ small trucks, so its members turned to second-tier Japanese manufacturers and created captive imports. That bought some time while Ford, GM, and Chrysler worked behind the scenes to develop their own compact offerings.
In 1982, the small truck captive import party was about over.
Chevrolet LUV
General Motors offered Isuzu’s Faster as the LUV between 1972 and 1982. Feeling the heat from Datsun, Toyota, and Ford (see below), the LUV started out with an inline-four of 75 horsepower as its only engine offering. A facelift in 1974 was followed with an automatic transmission offering in 1976, and four-wheel drive (the first on a compact truck) in 1979. 1981 brought the arrival of a second-generation LUV, though Isuzu renamed the truck Pick Up in other markets. More power was finally available, too. Today’s engine is the largest 2.3-liter four, paired to a manual transmission and 4×4.
LUV was replaced in 1983 by the S-10.
Dodge Ram 50
Dodge was late to the game with its small truck offering, introducing the new D-50 in 1979. Underneath the logos was the first-generation Mitsubishi Triton, or Mighty Max if it feels more comfortable. The name switched to Ram 50 in 1981, and it was sold alongside its twin, the Plymouth Arrow. 1982 was a year of change for the Ram 50: The Arrow went away as Mitsubishi offered the Mighty Max under its badge for the first time. Meanwhile, four-wheel drive became available. Said versions carried the Power Ram 50 moniker. The largest gasoline engine available (and our pick today) was the 2.6-liter four-cylinder from other Mitsubishi truck products.
Today’s Power Ram 50 is also paired with a five-speed manual. Though Chrysler introduced the Dakota as the Ram 50’s replacement in 1987, it continued to sell both trucks together through 1994.
Ford Courier
Ford hired Mazda to import its gen two B-Series truck, then sold it through its North American dealerships starting in 1972. Its first iteration was saddled with a 1.8-liter engine of 74 horsepower, mated to a four-speed manual or three-speed automatic. Ford wasn’t sure how to badge the Courier, switching placement and names three or four times in the first generation. A second gen debuted in 1977 and carried notable upgrades in power and drivability. The base engine was enlarged to two full liters, and disc brakes appeared at the front. Optional was a 2.3-liter Pinto engine. Critically, the Courier was never available with four-wheel drive. That means today’s Courier pairs the larger Pinto engine with a five-speed manual and 4×2. The Ranger was ready for 1983, though Ford and Mazda’s truck times were far from over.
Three compact captives, two of them on their deathbeds in 1982. Which is worth a Buy?
[Images: Ford, GM, Dodge]
Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.
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LS swap the LUV Hemi swap the Ram Coyote/Godzilla swap the Courier
My 99 S10 that I gave to my nephew is still going strong after 21 years. Mine has the 5 speed manual with the I-4. Having a manual in a truck like this makes a huge difference compared to the automatic.