Toyota Prices 2024 Land Cruiser, Starts $55,950

Matthew Guy
by Matthew Guy

After a small hiatus, the Toyota Land Cruiser returns for 2024, occupying a slightly different spot on the food chain than its forebear.

We’ll get pricing out of the way before diving into any weeds. The so-called ‘1958’ trim wears the headline-grabbing $55,950 price tag, equipped with those retro round LED headlamps and TOYOTA heritage billboard grille. On the spec sheet you’ll find an 8.0-inch infotainment screen, 2.4-kW inverter, locking center and rear differentials, two-speed transfer case, and coil springs out back. There are but a trio of colors if that matters to you.


Next up, and simply called Land Cruiser, is the trim which diverts to rectangular headlamps and is priced at $61,950. Upgrades include 12.3-inch infotainment, power liftgate, and a stabilizer disconnect mechanism for gnarly off-road moves. There are also extra dirt road driving modes thanks to multi-terrain select programming. Finally, the probably-one-year-only First Edition trades for round headlights, sundry badges, and accessories like rock rails and skid plates. Price? A heady $74,950. Those sums do not include destination and other fees.


For now, the Land Cruiser is only available with a hybrid powertrain under the iForce Max banner, belting out 326 horsepower and 465 lb-ft of torque. It is worth noting fraternal platform brother GX 550 has a twin-turbo V6 stuffed up its blocky nose though its output, at 349 horses and 479 torques, isn’t much different from the Cruiser’s 2.4L four-banger hybrid.


All trims get the Toyota Safety Sense 3.0 suite of nannies, including lane departure tools, pre-collision system, and dynamic radar cruise control. There is also the typical function found in rigs like these which operates like low-speed off-road cruise control. Approach and departure angles are 31 and 22 degrees, if you’re wondering.


The reshuffling of Land Cruiser’s place in the lineup certainly leaves room for the big three-row Sequoia at that end of the spectrum but can be argued to overlap the 4Runner ever so slightly in terms of mission and appearance if not price as the top rung TRD Pro trim has an MSRP of $55,170 – right where the Land Cruiser starts off. A new 4Runner is anticipated for 2025.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 28-Cars-Later 28-Cars-Later on Feb 21, 2024

    So is this what the 4Runner is called now or is this a model above it?

  • Lorenzo Lorenzo on Feb 23, 2024

    Aw, that's just the base price. Toyota dealers aren't in the same class as BMW/Porsche upsellers, and the Toyota base is more complete, but nobody will be driving that model off the lot at that price.

  • Mike Beranek To have any shot at future relevance, Cadillac needs to lean into it's history and be itself. That means investing real money into differentiating them from the usual GM "parts bin" strategy.Build big cars with big, bespoke engines. Build a giant convertible with suicide doors. Build Escalades that aren't just Yukons with bling. Bring back the CT6, but make it available at a more reasonable price, to balance out the halo models.Build cars that famous people want to be seen in. That's what made Cadillac what it was.
  • Wolfwagen Cadillac's naming scheme makes more sense than Lincoln's ever did
  • Redapple2 Cadillac, Acura and Infiniti have very tough rows to hoe.
  • Redapple2 First question: How do you define Sales Success?1 they ve lost more than 35% of all dealers in the last 5 years.2 transition to BEV will cost Billions. No money for new designs3 cars for #2 above have already been designed in BEV form and wont be redone significantly for - what- 10 years? 3b-Lyric and whatever its called are medusa level ugly. How could this design theme be fuglier than arts and science? Evil gm did though4 the market is poisoned. 1/3 of folks with $ would never consider one/ridicule the product. Under 40 yr olds dont even know the brand exists.It is dead and doesn't know it. Like a Vampire.
  • Redapple2 Focus and Fiesta are better than Golf? (overall?) I liked the rentals I had. I would pick these over a Malibu even though it was a step down in class and the rental co would not reduce price.
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