Toyota Japan Admits to Exposing Millions of Customers' Data to the Open Internet for Years

Chris Teague
by Chris Teague

Toyota was far behind the times when it came to Apple CarPlay and Android Auto, with some at the company citing concerns around owners’ privacy as a significant speedbump to implementing the tech. Now, it seems those concerns didn’t completely extend to other areas of the automaker’s business. It recently apologized for leaving millions of owners’ data on the internet for several years.


Toyota will reach out to more than two million customers after discovering that data was left on the public internet for a decade. Blaming a “cloud misconfiguration,” Toyota Japan said that customers’ email addresses, vehicle chassis and computing numbers, location data, and video from onboard cameras were left online and only recently discovered by the company.


The flub only affects Japanese owners, so everyone else can breathe easily. Even so, it’s not the first time Toyota has admitted to loose data handling practices. Last year, the company said it had exposed 300,000 customer email addresses for several years. Earlier this year, a data security researcher found a vulnerability in Toyota’s supplier portal that exposed data on 14,000 of the automaker’s suppliers. 


While it’s good news that this particular issue doesn’t affect Americans, every new car on the road today performs some degree of data collection. Automakers use the data to improve their products, but some owners have reported being denied warranty claims and other issues due to data collected on their driving behavior. This might be one situation where reading the fine print pays off. 


[Image: Toyota]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • IBx1 IBx1 on May 12, 2023

    Does it make it any better knowing all that data about you is normally simply sold to whoever has money and asks to buy it?

    • Sayahh Sayahh on May 12, 2023


      That's why everyone should be able to opt out (better yet, make that the default) and have it deleted. Toyota knows and cares about data and tech like the FCC cares about stopping robocalls and spoofed numbers.

  • Lou_BC Lou_BC on May 12, 2023

    I wonder if my truck is telling GM that I've jumped it and blown donuts with it? Or have crawled through some nasty sh!t and gotten stuck?

    • See 1 previous
    • Jeff S Jeff S on May 14, 2023

      Big brother is watching us. This doesn't surprise me especially when our own smart phones track us.


  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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