These Are the Most Marked-Up New Cars On Sale Today

by Chris Teague

Published: March 10th, 2023

these are the most marked up new cars on sale today

We keep hearing that the new car supply is recovering and that prices will eventually stabilize, but the situation on the ground at many dealers doesn’t align with that worldview. iSeeCars recently released its list of vehicles priced the highest over their MSRPs, and the news doesn’t suggest that we’ll see an easier car buying experience anytime soon.

iSeeCars found that dealers are pricing new cars at an average of 8.8 percent over MSRP, with the greediest stores charging up to 27 percent over. At the same time, manufacturers increased average new-vehicle pricing by 7.6 percent over 2022, from $38,707 to $42,608 in February.

The most marked-up models aren’t all low-volume sports cars, though the list includes mostly premium brands:

· Lexus RX 350h: 8.8 percent over

· Cadillac CT5: 20.3 percent

· Porsche Macan: 20.6 percent

· Genesis GV80: 21 percent

· Cadillac CT4-V: 21.1 percent

· Jeep Wrangler Unlimited: 21.9 percent

· Porsche Taycan: 22.7 percent

· Mercedes-Benz GLB: 22.9 percent

· Jeep Wrangler: 23.9 percent

· Genesis GV70: 27.5 percent

On the other end of the spectrum, some vehicles are listed much closer to MSRP, and some even come with discounts:

· Mazda CX-9: 2.3 percent

· Buick Envision: 2.1 percent

· Chevrolet Traverse: 2 percent

· Ford F-150: 1.6 percent

· Chevrolet Malibu: 1.1 percent

· GMC Sierra 1500: 0.9 percent

· Infiniti QX80: 0 percent

· Cadillac Lyriq: -0.4 percent

· VW Arteon: -0.4 percent

· Chevrolet Silverado 1500: -1.9 percent

Some categories have climbed in price more than others and have been slower to fall back to normal. iSeeCars found that coupes, convertibles, and trucks rose quickly at the beginning of the pandemic, and they remain the highest-priced over MSRP today. Hatchbacks have also become more expensive, with an almost 10 percent increase in average pricing.

[Image: Jeep]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 42 comments

MRF 95 T-Bird on Mar 10, 2023

I was at the Mopar dealer the other day to order a trunk mat for my Dodge Challenger. While waiting I was chatting with one of the service technicians who was adding some bed accessories to a loaded Ram TRX. He says to me “what do you think it’s listing for?” I said “$80k plus”. He says “nope $125k” Woah! Some people must have some big leasing payments or they fell into some big Boomer wealth.

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- Redapple2 on Mar 13, 2023
  
  MRF: or IRS section 125 write off at his business.
  
  1
- Redapple2 on Mar 13, 2023
  
  So you get to pay -partially- for HIS truck
  
  1
- MRF 95 T-Bird on Mar 13, 2023
  
  Actually I received a 15% discount on the mat so it came in at $129 which isn’t bad. But I’m familiar with the IRS provision for writing off vehicles like this for full sized trucks as a business expense. You had folks buying Hummer H-2 and to a lesser extent H-3 models to take advantage of it when a typical full sized truck would suffice. You can see how it’s abused and should be capped.
  
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Dukeisduke on Mar 13, 2023

Chevrolet Malibu? There's still a Chevrolet Malibu?

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