Ram Introduces Havoc Edition for Half-Tons

Matthew Guy
by Matthew Guy

It’s been at least five minutes since Ram has rolled out a special edition for one of their trucks, meaning the time is right for yet another one. This time around, they’re reading from the TRX handbook and gifting the Havoc trim to its half-ton Rebel.


We all know why they do this, of course. Absent big news like a revised interior or new powertrain options, packages such as these do a decent job of getting the vehicle into a news cycle and potentially dragging a few customers into the showroom. At a minimum, it provides yet another option for gearheads to stand out from their neighbor who bought a new Ram 1500 last month. Can’t have the same truck as yer buddy, don't cha know.


Ram is calling this a “limited run color offering”, ranking up there with the occasions in which they slathered the Ram Classic with short-lived lime green or atomic orange hues. Terminating these colors doesn’t mean they are unpopular, just that they’ve done the job of pulling forward a few buyers and creating a bit of buzz. 

Showing up for work in Baja Yellow, the Ram 1500 Havoc Edition is based on a Rebel trim equipped with the $4,495 Level 2 equipment group. As such, this means the truck will have the enormous 12-inch infotainment touchscreen packing Off-Road readouts, heated front seats, 19-speaker sound system – in short, most of the luxury gear sought after by many truck buyers in today’s superheated market. 


The hard-to-miss Baja Yellow paint is supplemented by those Rebel graphics on the Havoc, stickers which are $495 on other Rebels. The grille, bumpers, and badges have all been dipped in a pot of inky black paint. Under the hood is a 5.7L V8 Hemi with the eTorque mild hybrid (very mild) system. This means power checks in at 395 horses and 410 lb-ft of torque, just like it has done since this engine came off the ark. To put it mildly, Ram needs to weasel a few bucks out of their corporate overlords and find a way to stuff the Grand Wagoneer’s twin-turbo Hurricane mill in this thing. Those 510 ponies will do nicely, thank you.


The asking price for the 2023 Ram 1500 Rebel Havoc is set at $72,205. They are set to go on sale later this Spring.


[Images: Ram]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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