Prices Surface for 2025 Chevrolet Equinox

Matthew Guy
by Matthew Guy

The popular Equinox represents bread-and-butter sales for many Chevy dealers, so any wholesale changes are often eyed with equal amounts of anticipation and trepidation. Looking far more square and rugged compared to other iterations, the Equinox also gets a higher starting price for the 2025 model year.


It now starts a fin under $30,000 which suggests we’ll see plenty of advertisements this summer declaring the 2025 Equinox starts at $29,995. This sum is $2,000 dearer than last year when compared that annum’s least expensive model which was an LS, not LT. It is fair to note there is a heckuva lot more tech packed into the thing for 2025 which makes the price hike something of a wash. 


Interestingly, it is being reported that the RS and Activ trims will each clock in at $34,395; this suggests a sort of so-called ‘Y’ marketing strategy which used to be deployed by Cadillac. If you’re wondering, a front-drive RS stickered at $32,345 last year. All-wheel drive used to be a $1,600 option on RS but now it is an even two grand. Same goes for the new-for-’25 Activ trim.


The next-generation Equinox certainly looks a lot better than previous efforts, with bodylines inspired by strong proportions of a Silverado, to say nothing of the recently introduced 2024 Traverse. Familial relations are strongest up front, where a broad shouldered fascia plays pretty well with the new color selections and skiffs of silver paint intended to evoke thoughts of burly skid plates. Square wheel openings, fender flares, and a distinctive C-pillar that some marketing wonk is sure to call a shark fin all work cohesively.


Through the first quarter of 2024, Chevy delivered a total of 54,185 Equinox crossovers (Toyota sold 124,822 RAV4 models, if you’re wondering), far more than any other nameplate except Silverado. In fact, Equinox found more homes than the entirety of Cadillac (35,451) or Buick (44,385) in the first three months of 2024. 


[Image: Chevrolet]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Theflyersfan Theflyersfan on May 01, 2024

    It isn't just GM (Looking at Ford and Nissan as well) but will always question the wisdom of putting 1.0 to 2.0L high pressure turbos into a vehicle that can exceed 2 tons when loaded with American-sized Americans and the cargo one hauls around. I know the automakers don't care - the warranty has long ended by the time the turbo goes Chernobyl, but doesn't look good for loyalty if engines keep frying.

    • Jeff Jeff on May 01, 2024

      True and there will be more vehicles that will go to smaller displacement turbo engines to meet CAFE standards. For 2025 the Traverse, the Acadia, and the Enclave ditches the trusty 3.6-liter V6 for a 2.5-liter turbocharged four-cylinder engine.


  • Jimbo1126 Jimbo1126 on May 02, 2024

    $29,995? Chevy boasting that? It still looks like it starts at $19,995 and you know it's true.

  • SCE to AUX Some pretty big strikes:[list][*]Drivetrain - how can a straight-6 be thrashy? Shame on you, Mazda.[/*][*]Poor fuel economy.[/*][*]Tire noise.[/*][*]Poor user interface.[/*][*]That colored dash is a bit garish for me.[/*][*]High price.[/*][*]Indistinct look in the Mazda lineup. Their SUVs are Russian nesting dolls.[/*][*]Nothing compelling to lure a buyer away from the bigger brands.[/*][/list]I don't see this moving the needle for Mazda in the US market.
  • Ash78 Dear unions, thank you for your service and for expressing interest in our automotive factories. Due to your many decades of pressuring employers to do better, the more adept companies have gotten your message and have implemented most of your demands preemptively in order to maintain a better employer-employee relationship than the manufacturing industry as a whole.We truly appreciate your feedback and interest, and all it has done to improve employer relations since the industrial revolution. We take your concerns seriously and will be glad to reach back out if our situation changes.We will keep your resume on file for three years, per company policy.Sincerely,Everyone
  • Theflyersfan I'm having a tough time figuring out Mazda's recent lineup decisions. I've mentioned before how having the CX-5 and CX-50 makes no sense as it seems like they would steal each other's sales instead of conquest sales from other brands. And now here comes the CX-70 vs 90 decision. If Mazda wanted to position the 70 above the 90 with pricing, I think they should have gone the Audi Q7 vs Q8 route. The Q8 costs more, has one fewer row, and is smaller on the inside, but has the more aggressive styling and tries to position itself as the sportier alternative large CUV in their lineup. With Mazda, the 70 and 90 seem to be in the position, like the 5 vs 50, to steal each other's sales. There isn't anything compelling me to get a 70 if I get more for my money with a 90, except 100,000 miles down the road, I won't have a folded up third row seat rattling around loosely. Mazda should have brought over the CX-60 and position that where they wanted the 70. I understand it's a touch larger than the X3, Q5, and GLC CUVs, which is a sweet spot in that market. Make the CX-70 a sportier alternative 2-row instead of such a blatant cynical move of just ripping a seat out of the 90, calling it an all new model and price it in the same ballpark. I want Mazda to succeed and continue to be independent, but decisions like these make me wonder what their future plans are.
  • Daniel J This thing is just too big and not packaged great being RWD. I'd prefer a FWD/AWD pre 2024 Santa Fe sized vehicle. A true CX-70.
  • Ash78 Now that we're on the topic, I think Apple owes us all a ton of money for bringing out new phones every 1-2 years and devaluing the one I have! /sDepreciation has always been a part of car ownership, far more so now if you're getting into EVs. I think it's just the discrete nature of these depreciation events (ie, price cuts) that have everyone wringing their hands.I'm too price sensitive -- not necessarily to BUY an EV -- but for the fear of what a truly disruptive battery tech might do to them. Split the differene with a hybrid or PHEV and you've reduced your car's reliance on battery tech as the primary determinant of value.
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