Nissan Bringing One-Off Vehicles to SEMA

Matthew Guy
by Matthew Guy

This year’s SEMA Show in Las Vegas is coming up fast, so you know there will be a rush of breathless PR about the rigs being hauled to the desert by manufacturers for this soirée. Nissan is getting into the game with a couple of concepts – one of which is inspired by cars used in a spec-racing series north of the border.


But we’ll start with the Project Rugged Rogue, a machine that said ‘yes’ to an entire catalog of accessories and add-ons including a 3-inch suspension lift and Yokohama Geolandar mud-terrain tires. The roof rack and front bumper guard are described as prototypes, meaning they could be closer to something resembling an eventual item in the parts department than the custom fender flares and rear spoiler. Our own Chris Teague wisely pondered the suitability of a CVT for real off-road duty, while this author will muse that a dual-exit center exhaust rudely scuppers the chance of towing anything. Still, if this is a prelude to some sort of Rogue Rock Creek trim, we’re sure they’ll sell an adequate number worth mentioning.

Oddly titled the Sentra DET Concept (translating to “dual-overhead cam, electronic fuel injection, turbo”), the compact sedan gets an injection of speed inspired by the Sentra Cup spec-racing series in Canada. A turbocharged 2.0-liter engine is under the hood, mated to a six-speed manual and breathing through a prototype stainless-steel Nismo exhaust. Its coilover suspension featuring twin-tube shocks is described as a prototype, not custom. Whilst we feel the more recent SE-R or SE-R Spec V moniker would have been appropriate, the company points out DET once appeared on historic rigs like the 180SX and Pulsar GTI-R.

Also showing up at the Nissan stand at SEMA this year will be the Frontier off-road race truck once piloted by Chris Forsberg, developed by Forsberg Racing and blasted through rigors found in the NORRA 500 marathon. If you’re keeping track at home, Chris Forsberg and Yokohama teammate, Leticia Bufoni, entered this year’s race in the stock production class and took home the first-place win in the category.


This year’s SEMA Show will be held from October 31 – November 3 at the Las Vegas Convention Center.


[Images: Nissan]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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 4 comments
  • Redapple2 Redapple2 on Oct 27, 2023

    Rogue and Pathfinder are very good looking CUVs. Sexy, flowing as opposed to HK > good looking but jarring, jagged, odd?

  • AZFelix AZFelix on Oct 27, 2023

    For a company that builds so many "off" vehicles, why bring just this one?

    • See 1 previous
    • AZFelix AZFelix on Oct 29, 2023

      "It was lobbed gently toward him and he did everything in his power to duck and make sure it didn't even brush his shoulder." 

      -author unknown


  • 28-Cars-Later Actually pretty appealing (apparently I'm doing this now). On a similar note, a friend of mine had a difficult situation with a tenant which led to eviction and apparently the tenant has abandoned a 2007 Jag S-Type with unknown miles in the garage so he called me for an opinion. Before checking I said $2-3 max, low and behold I'm just that good with the 3.0L clocking in at $2,3 on average (oddly the 4.2 V8 version only pulls $2,9ish) and S-Types after MY05 are supposedly decent.
  • DO I have owned a 2012 LR4 since day one and it has been the best vehicle I have ever had the pleasure of having in the garage. I know how easy it is to hate on Land Rover but this LR4 is comfortable, has a ton of storage room and is so versatile. With 110k miles, mine is now relegated to ‘other’ car use but is still the go to for off road adventures and snow runs. Nice to see one featured here - I think they are so underrated.
  • Tane94 I'd be curious to know whether 87 octane is no longer the most popular grade of gasoline by sales volume. My Costco often runs out of Premium grade and I suspect 93 octane might now be the most popular grade of gas. Paying 40-50 cents more per gallon 87 vs 93 octane because of turbo engines is the real story
  • Redapple2 125 large? You re getting into 911 territory.
  • Redapple2 Industry worst quality prevents any serious consideration. I ll take an Evil gm Vampire Denali first.
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