Lexus Says ‘Yes’ to Accessory Catalog at SEMA

by Matthew Guy

Published: October 31st, 2023

lexus says yes to accessory catalog at sema

Beyond loading one of their nifty new 2024 GX 550 Overtrail models with a raft of burly accessories, the crew at Lexus has also dusted off a couple of older trucks for this year’s SEMA Show in Las Vegas.

First up, the newest (and best-looking) of this bunch. It’s an open secret around these parts that your author is smitten with the new GX 550 thanks to styling choices which include squared-off body panels and a very upright stance. The truck – because that’s exactly what this is – comes standard with 33-inch Toyo Open Country knobby tires and some underbody armor, to which the team added rock rails, Defender-esque rear window panels shod with rotoPax containers, and a roof ladder. All these items are apparently available in catalogs. In case you need a refresher, this third-gen GX packs a twin-turbocharged 3.4-liter V6 engine making 349 horsepower and 479 lb-ft of torque.

For reasons unknown, the brand is also using a pair of 2022 models to showcase some other parts and pieces from its Associated Accessory Product (AAP) program. The GX 460, which looks instantly dated next to the ’24, has been clad in a Saffron Yellow matte wrap before being piled on with rock sliders, a set of skid plates, a carrying rack, and a 63-quart fridge freezer tucked away. Those tires are, like the ones on its newer sibling, Toyo Open Country hoops.

The other brute is a 2022 LX 600, showing up at the show with an Aquamarine body wrap and subdued exterior trim bits. It, too, gets 33-inch Toyos plus a quick-deploying awning and camp kitchen bundle. The latter offers an easy way to prepare meals whilst out on the trail and is secured by a Yakima EXO SwingBase installed on the SUV’s trailer hitch. As proof this machine is ready to Do Leisure, someone installed stand-up paddleboard and surfboard mounts on the roof rack.

For fun, Lexus is also displaying a few builds completed by private owners, including 2008 and 2009 examples of the GX. I’m still taking the ’24 GX, though.

[Images: Lexus]

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Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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3 of 23 comments

El scotto on Nov 01, 2023

Oh Lordy, all sorts of stuff for the nouveau riche to hang off their GX or LX while it's parked at a high-end shopping mall. I would imagine any serious off-roader would LOL at these, and they will be, hideously expensive accessories from your authorized Lexus dealer.

With all that said a GX or LX will probably be my next vehicle. Buy one, drive it for 15 years. Kind of like my Navy pea coat, switch the buttons and just keep wearing it.

Unless I hear an LC convertible signing its siren song.

Like Reply
Shahidul Islam on Nov 01, 2023

I hope Lexus band is in the world best company.

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- ToolGuy on Nov 01, 2023
  
  I was about to say the exact same thing. Same exact thing.
  
  Like
- Analoggrotto on Nov 02, 2023
  
  Hmmmmmmm
  
  Like

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