Kia Teases EV9 Ahead of March 15 Unveil

Matthew Guy
by Matthew Guy

Creating a bit of hype for the launch of their all-electric large crossover, Kia has dropped a teaser video for their upcoming EV9. If the shadowy images are any indication, there’s little chance of owners losing it in a parking lot.


Set to act as the brand’s flagship EV, this machine will enter an arena that is slowly filling with seven-passenger electric vehicles – but few of which are likely to be offered at this price point. No one expects the EV9 to be priced at $19,995 but it’ll almost certainly be well south of others in its size category such as the Tesla Model X and Mercedes-Benz EQS SUV. We’ll take this moment to point out all those vehicles use a mash of alphanumerics for their names. Make of that what you will.

As is typical of teasers, specific details are few and far between – but we can still parse a few particulars. The front end seems to take much from the concept car and various spy shots of the real thing, using a series of dot-matrix shapes and strips of LEDs to create a unique lighting signature. Its taillights reach to the sky and, save for small twin spears pointing towards the center of this car, Kia likely won’t mind if some non-car people mistake it for a Cadillac. The EV9’s side profile is boxy, as one would expect from a company that brought us three-row vehicles like the Telluride.

The bottom of that rear window is devoid of a wiper arm; we hope one is tucked away and hidden behind the roof-mounted spoiler. This is an irritating trend in new electric cars, with manufacturers doing away with rear wipers for the sake of weight or complexity or power consumption or because a bed-wetting bean counter said it was a good idea. Despite claims that aero effects will keep that pane clean, real-world testing in messy conditions proves that grime still accumulates, and a wiper is needed. Perhaps if enough of us complain, we can nip this trend in the bud before it becomes too widespread.


Kia plans to officially reveal the EV9 on March 15th.


[Image: Kia]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Cprescott Cprescott on Mar 06, 2023

    The voice of the ghost of Andy Rooney... "Have you ever wondered why EV's have the most external lights when that uses the power from their only propulsion resource? You'd think they'd economize and maximize range and do the least possible. "

    • Luke42 Luke42 on Mar 06, 2023

      The power draw from LEDs is trivial compared to the vehicle's propulsion needs.

      Just like it is with gasoline vehicles, where the lights are powered by burning chemical fuels and confining the escaping hot gasses - except that DC-DC converters are far simpler, and easier to size to the application.





  • 28-Cars-Later 28-Cars-Later on Jul 05, 2023

    Atrocious styling, just wow. Please fold the marque into Hyundai.

  • Theflyersfan I used to love the 7-series. One of those aspirational luxury cars. And then I parked right next to one of the new ones just over the weekend. And that love went away. Honestly, if this is what the Chinese market thinks is luxury, let them have it. Because, and I'll be reserved here, this is one butt-ugly, mutha f'n, unholy trainwreck of a design. There has to be an excellent car under all of the grotesque and overdone bodywork. What were they thinking? Luxury is a feeling. It's the soft leather seats. It's the solid door thunk. It's groundbreaking engineering (that hopefully holds up.) It's a presence that oozes "I have arrived," not screaming "LOOK AT ME EVERYONE!!!" The latter is the yahoo who just won $1,000,000 off of a scratch-off and blows it on extra chrome and a dozen light bars on a new F150. It isn't six feet of screens, a dozen suspension settings that don't feel right, and no steering feel. It also isn't a design that is going to be so dated looking in five years that no one is going to want to touch it. Didn't BMW learn anything from the Bangle-butt backlash of 2002?
  • Theflyersfan Honda, Toyota, Nissan, Hyundai, and Kia still don't seem to have a problem moving sedans off of the lot. I also see more than a few new 3-series, C-classes and A4s as well showing the Germans can sell the expensive ones. Sales might be down compared to 10-15 years ago, but hundreds of thousands of sales in the US alone isn't anything to sneeze at. What we've had is the thinning of the herd. The crap sedans have exited stage left. And GM has let the Malibu sit and rot on the vine for so long that this was bound to happen. And it bears repeating - auto trends go in cycles. Many times the cars purchased by the next generation aren't the ones their parents and grandparents bought. Who's to say that in 10 years, CUVs are going to be seen at that generation's minivans and no one wants to touch them? The Japanese and Koreans will welcome those buyers back to their full lineups while GM, Ford, and whatever remains of what was Chrysler/Dodge will be back in front of Congress pleading poverty.
  • Corey Lewis It's not competitive against others in the class, as my review discussed. https://www.thetruthaboutcars.com/cars/chevrolet/rental-review-the-2023-chevrolet-malibu-last-domestic-midsize-standing-44502760
  • Turbo Is Black Magic My wife had one of these back in 06, did a ton of work to it… supercharger, full exhaust, full suspension.. it was a blast to drive even though it was still hilariously slow. Great for drive in nights, open the hatch fold the seats flat and just relax.Also this thing is a great example of how far we have come in crash safety even since just 2005… go look at these old crash tests now and I cringe at what a modern electric tank would do to this thing.
  • MaintenanceCosts Whenever the topic of the xB comes up…Me: "The style is fun. The combination of the box shape and the aggressive detailing is very JDM."Wife: "Those are ghetto."Me: "They're smaller than a Corolla outside and have the space of a RAV4 inside."Wife: "Those are ghetto."Me: "They're kind of fun to drive with a stick."Wife: "Those are ghetto."It's one of a few cars (including its fellow box, the Ford Flex) on which we will just never see eye to eye.
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