Ford Reopens Cologne Facility as EV Plant

Matt Posky
by Matt Posky

On Monday, Ford Motor Co. opened the Cologne Electric Vehicle Center in Germany. Founded in 1930, the facility first produced examples of the Model A intended for the European market. Though the site is probably more famous for manufacturing the Ford Capri and every single generation of the humble Fiesta.

The factory has more recently been the recipient of a $2 billion investment to prepare it for the automaker’s push into electrification. With retooling having concluded, Ford says the plant should boast an annual production capacity of 250,000 electric vehicles.


Blue Oval is also trying to use the site as a way to boast about job creation after issuing sweeping layoffs in the European market. In 2019, the company said it would be selling facilities and eliminating roughly 12,000 jobs. Then, at the start of 2023, Ford announced it would need to cut another 2,300 jobs in Germany and 1,300 in the United Kingdom — citing economic hardship and its push into electrification.


The company hinted that its investment in Cologne is proof of its commitment to the European market and securing “skilled” German manufacturing jobs. However, a major component of the plant’s update included increased automation. German labor groups have likewise criticized automakers for leaning into EVs, which require less manpower and fewer jobs than internal combustion vehicles.


Advancements in automation and the implementation of artificial intelligence are only supposed to exacerbate the issue. That’s not a knock against Ford so much as it is the general direction the industry appears to be heading.


Most manufacturers are pivoting toward EVs due to the assumption that they’ll boast superior profit margins, require less localized labor, and provide additional opportunities for companies to introduce subscription-based payment models. Meanwhile, claims that electric cars are more environmentally sound than combustion vehicles are starting to fall flat.


From Ford:


Designed to be highly efficient, the 125-hectare site is equipped with a brand-new production line, battery assembly and state-of-the-art tooling and automation, enabling an annual production capacity of 250,000+ EVs. Following the successes of Mustang Mach-E, E-Transit and F-150 Lightning, Ford recently unveiled its fourth EV globally, the electric Explorer, which will be the first electric vehicle to be produced in Cologne, followed by a second electric vehicle, a sports crossover.
The Cologne EV Center will be Ford’s first carbon neutral assembly plant to open globally and supports the company’s commitment to reach carbon neutrality across its entire European footprint of facilities, logistics and direct suppliers by 2035.
“Opening the Cologne EV Center is the start of a new generation of clean manufacturing and electric vehicles in Europe,” said Bill Ford, Executive Chair. “This facility will now be one of the most efficient and environmentally responsible plants in the entire industry. I am thrilled to continue working toward a zero emissions future for our children and grandchildren.”


Carbon neutrality doesn’t mean there won’t be pollution. It still requires massive amounts of energy, and some potentially disagreeable material sourcing, to manufacture batteries. Battery waste will also become a mounting problem as more need to be disposed of until recycling efforts are improved. But companies are going to say whatever they need to assure the public that they’re in the right.


Though efforts have been made to make the facility itself more sustainable. For example, the electricity and natural gas used to run it are supposed to be certified as renewable. The local energy provider is supposed to offset the corresponding emissions from the plant on Ford's behalf. However, it won’t be able to offset all of the plant’s operating emissions until a speculative 2035 and the European Union's strict emissions regulations are already pressuring the automotive industry to make these kinds of changes.


Whether or not those goals are reached and what exactly “offsetting” entails are another matter.


"The carbon-neutral Cologne EV Center is a leading automotive industry showcase for the switch from traditional auto manufacturing to electric vehicle production," stated Martin Sander, Europe’s general manager of Ford Model e.


It certainly is. But there are a lot of lingering questions about how good that actually is for the environment and people hoping to remain gainfully employed.


[Image: Ford Motor Co.]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • El scotto El scotto on Jun 13, 2023

    I'll try this again. One horse pulling buggy. Needs fed and watered, waste needs disposal. Single purpose. Model T cheap enough for car ownership. Much maintenance with ICE, peripherals and drive train. Multitasker, lots of maintenance. EV's plug in at night and very low maintenance. Multitasker, ultra low maintenance.


    You can start a fire in your backyard, get a piece of bread, put a stick in it and hold it over the fire. Fire and stick are single purpose.


    You can go to the big box store and buy a toaster. The toaster can toast bread and bagels. Some toasters can toast six slices of toast at once! Progress! Your toaster can toast many slices of bread or bagels at the same time. Your toaster still has a single purpose.


    Go back to the big box store and buy a toaster over that includes quartz heating. Your toaster over is limited to four slices of bread or two bagels at once. However, your toaster oven also works as miniature oven. It can multitask.


    EVs will cover 90% of most people's needs and if no charging at home, there's lots of public charging available. Oh the horror of charging while grocery shopping!


    -smirks- I'd like to see a Venn diagram of jitterbug cell phone owners and ICE owners. I think you could cheat and just use one oval.


    I like Irish Butter on my toast.

  • Lbc_roadrabbit Lbc_roadrabbit on Jun 13, 2023

    "Most manufacturers are pivoting toward EVs due to the assumption that they’ll boast superior profit margins..."


    I don't think this is true. Most companies are moving to EVs due to government/market direction and hoping that profit margins are reasonable. Superior to ICE? That seems like a long ways out.

  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
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