Welcome to Electric Avenue — More Chargers on the Way

Jason R. Sakurai
by Jason R. Sakurai

The Electric Highway Coalition, a consortium of six utility companies, will provide a network of 20-30 minute DC fast chargers for EV drivers, as reported by Electrek. Each of the utilities will be responsible for providing EV charging within their service areas, with most sites located along major highways for easy access and adjacency to other amenities.

Their mandate is to ensure drivers of EV have accessible charging stations along the Atlantic coast as far north as Washington, D.C., throughout the South, into the Gulf states, and the Central Plains. The power companies involved are: American Electric Power in Ohio, West Virginia, Texas and Oklahoma; Entergy Corporation in Arkansas and Louisiana; Tennessee Valley Authority in Mississippi and Tennessee; Southern Company in Alabama and Georgia; Duke Energy in Indiana, Florida, North and South Carolina; and Dominion Energy in Virginia and parts of South Carolina.

Jeff Lyash, Tennessee Valley Authority (TVA) president and CEO said, “Together, we can power the electric road trip of tomorrow by ensuring seamless travel across a large region of the U.S. This is one of many strategic partnerships that TVA is building to increase the number of electric vehicles to well over 200,000 in the Tennessee Valley by 2028. EV adoption will spur jobs and economic investment in the region, keep refueling dollars in the local economy, reduce the region’s largest source of carbon emissions, and save drivers and businesses money.”

Jointly, the Tennessee Department of Environment and Conservation and the TVA announced the development of a statewide network of EV fast charging stations every 50 miles along the interstates and major highways.

The most interesting part of this announcement came from the American Public Power Association, a service organization representing 2,000 community-owned utilities, who reported last year that there would be 10 to 35 million EVs in the U.S. by 2030, up from 1.5 million EVs in the U.S. in 2020, anywhere from a 6.66- to 23.33- percent increase in the number of EVs. They also noted that it would an investment of $75-$125 billion would be needed to revamp the electric power system by that date to service an estimated 20 million EVs. That’s somewhere between $3,750-$6,250 per EV. At that rate, maybe the astronomical rate being charged by the utility companies in Texas recently is their way of financing EV expansion?

[Images: Electric Highway Coalition, TVA]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Craiger Craiger on Mar 03, 2021

    I just hope that there will be enough charging ports at various stations if EVs proliferate. It's one thing to wait in line for a guy in front of you to fill his gas tank, but waiting in line behind multiple EVs would take much longer.

  • Inside Looking Out Inside Looking Out on Mar 03, 2021

    How US was able to build Interstate highway system which is considered as a one of the wonders of the world and put man on the moon and same time not capable of building a single high speed rail? Or set up reliable energy system similar to Russian Unified Energy System. I predict daily blackouts and people freezing to death in US if government goes forward with making ICE cars illegal.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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