2022 Hyundai Staria People Mover Unveiled

Jason R. Sakurai
by Jason R. Sakurai

Inching closer to its mid-year debut, the 2022 Hyundai Staria multi-purpose vehicle (MPV) was revealed yesterday, with the premise of next-level mobility.

Minivan though it may be, at no point did Hyundai use this often-maligned vehicle classification. In the world of auto sales, it is the people mover that a family of four or more can hardly live without and that many parents dread for the stigma associated with them.

If you’ll recall, the MPV was Mazda’s minivan entry for more than 20 years, a hauler with some of the same ‘zoom-zoom’ zest found in other Mazdas. While the Staria isn’t absconding with the nameplate, they are happy to use it as a descriptor for something that’s clearly a minivan.

Hyundai has introduced a new term, purpose-built vehicles (PBVs) to somehow move the discussion away from minivans, and to these ‘new’ PBVs, if not in practice, well, at least as a point of reference.

What we know from Hyundai’s release yesterday is that there’s going to be a 2-seat Staria, which would make sense as a work vehicle, and in 7-, 9-, and 11-seat passenger configurations. There will be Premium versions, although the 11-seat Staria Premium is available only in Korea. The nine-seat Premium will have second-row seats with the ability to swivel 180-degrees, so that rousing conversations among occupants can take place while the vehicle is in motion.

When Hyundai compares the Staria to a cruise ship, you start thinking that maybe it’s going to be a boat. Without any dimensions, it’s hard to gauge whether the Staria is going to emulate the turning radius of a short school bus, or it will be a bit more nimble. There is a lot of glass, which compares nicely with that of a tour bus. Judging by the side view, think hunkered-down, low-to-the-ground Chevy Express/GMC Savana.

Futuristic though the front fascia may be due to its horizontal daytime running lights, and a lighted ‘halo’ Hyundai compares to the Earth’s horizon at sunrise if you were to view it from space, it’s very much like K.I.T.T. from the ‘Nightrider’ TV series, no? Its snub nose is somewhat reminiscent of the Toyota Previa minivan of twenty-odd years ago too, albeit with what we think will be a much longer body than that of the Toyota. But then again, it wasn’t in this era of personal space and social distancing that the Toyota was designed.

While there were no images of the dash and its 10.25-inch display screen, relaxation-mode premium seating in their 7-seat high-end variant, or the 64-color ambient mood lighting that’s available on all Staria Premium models, you now have some idea why Hyundai isn’t content to call it a minivan and leave it at that.

[Images: Hyundai, Toyota]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Billyboy The Big Three, or what used to be the Big Three, have been building sedans in the FWD unibody mold since the 80’s to compete with the Japanese - and failing. The Taurus was the only decent attempt, and even that fizzled out after a few years. Back to GM, There’s no reason to choose a Malibu over a Camry or Accord for normal buyers. The story was the same when it was the Citation, Celebrity, Lumina, and Impala, as it was the same with Ford and Chrysler. GM knows this, as does Ford, and doesn’t care - and rightfully so. Better to cede this time-worn commodity segment to others and focus to where the market has shifted.
  • CanadaCraig You are not wrong. Or a dummy for that matter. I also think it's foolish of GM to kill off the Malibu. That said... I think there needs to be full-sized plain jane sedans for sale. And there are none. And haven't been for a long time. A basic BIG car. With room for six. Bench seat and all. Nothing fancy. And a low price to go along with it. I would buy one.
  • OCcarguy Back in the 1980s the Mitsubishi Cordia was one of my favorite cars. I would love to see them make cars we could get excited about again.
  • Chris I dislike SUVs. I think they are clunky looking and not much in the handling department. I'll take an Audi A4 or BMw three series or even a VW Jetta over any SUV. It I need more interior room for a shot time, I'll rent something bigger.
  • Amwhalbi I have a sedan and an SUV, and for pure driving and riding enjoyment, I'll pick my sedan every time. But yes, SUV's are generally more practical for all around usage, particularly if you have only one vehicle. So I think the perfect answer is the sedan hatchback (a la the last Buick Regal) which can still yield the drive and ride or a sedan, yet provide a greater modicum of practical, accessible cargo capacity. Most of the sedans made could (with minor styling changes) easily become 4 door hatchbacks. Oh, yeah, I forgot - Americans don't like hatchbacks, even if they do in Europe...
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