Bon Voyage: Toyota Land Cruiser Cruises Off Into the Sunset

Tim Healey
by Tim Healey

The Toyota Land Cruiser seemed destined to remain on the market, forever unchanged, until the universe collapses into one giant black hole (or whatever would happen – astronomy classes were a long time ago).

Alas, even the Land Cruiser must meet its fate sooner or later. And Motor Authority is reporting that it is sooner, not later.

MA is reporting that a source on a forum has the Land Cruiser marked for death after the 2021 model year, with no apparent replacement or redesign in sight. The Land-Cruiser based Lexus LX, however, will soldier on, but with a turbo V6 instead of the venerable 5.7-liter V8. Again, according to the forum source.

This makes sense, as the Land Cruiser ain’t cheap, so Toyota might as well keep it around as an offering sold by its luxury arm.

As you know by now, speculation that bubbles up via forums often needs to be taken with not just a grain, but a silo, of salt. Yes, forums get it right sometimes, but there’s no guarantee.

On the other hand, further reporting by the lads at the Internet Brands-owned site involving a source in the dealer world does appear to confirm what was said on the forum.

Apparently, the off-road-friendly rig will go out with the return of the Heritage Edition model and addition of an available third-row.

We can’t say we’re surprised by this – the Land Cruiser is ancient in terms of platform, it’s expensive, and it sucks gas. Outside of hardcore off-roaders, it’s hard to see who the audience is for this vehicle, and sales have cratered.

Fret not, ye of the ways of the trail – there is a next-generation Land Cruiser planned, although launch timing is unknown. Fret, ye American, as the next-gen Land Cruiser may not be sold here.

Whether it is sold on these shores or only in other markets, Motor Authority expects the next generation of the classic off-roader to use the turbo V6 that’s slated for the Lexus version, with the possible availability of a hybrid system that also uses V6 power.

Fare thee well, Land Cruiser.

[Image: Toyota]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • SuperCarEnthusiast SuperCarEnthusiast on Oct 09, 2020

    Sad! Toyota should of just lower the price from $75K to $60K and make it up on options!

  • Super555 Super555 on Oct 11, 2020

    Only Toyota model sold continuously in the US since 1957. Only Toyota model sold in the US from 1959-1968 I believe. Would love to see a modern FJ Cruiser with the nameplate.

  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
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