Ace of Base: 2019 Hyundai Sonata SE

Matthew Guy
by Matthew Guy

Over the years, the Hyundai Sonata has gone through more changes than the White House duty roster. Technically, there have been seven generations of the sedan, six of which have been sold on our shores. Even during those generations, frequent and extensive styling tweaks have been the norm. Hyundai takes the mid-cycle refresh very seriously. Click through to see what I mean.

For 2019, a year in which most shoppers rush past sedans to look at tall crossovers, the Sonata remains on the High Value list. They’re probably getting ready to introduce fresh styling as we speak.

As for previous efforts, take a look at these three machines spanning just five model years (1998 to 2002). It might not be an exaggeration to say the last time a car’s appearance changed so dramatically was back when Detroit used to roll out a new model every year.

But back to present day. The base Sonata is called the SE and, in typical Hyundai form, there are no option packages to be added at this level. Bundles appear further up the food chain. Here in the cheap seats, drivers will find themselves in command of a 2.4-liter four-banger making 185 horsepower. The EPA estimates a heady 35 mpg on the highway cycle.

Plenty of standard equipment crops up for the $22,300 price of admission. Air conditioning is present, as one might expect, as is a tilt/telescope steering wheel peppered with audio and cruise control buttons. Blind spot detection and rear cross-traffic alert systems are a surprise at this price point.

The Sonata’s infotainment system offers plenty of tech goodies, including a raft of USB ports to go along with Apple CarPlay and Android Auto on its 7-inch touchscreen. Hyundai talks up a “metalgrain” appearance to the interior accents, a styling decision which at least avoids a funereal atmosphere that infects some other base cars.

No fewer than seven different paint shades are available on the base model, ranging from utilitarian Machine Gray to snazzy Lakeside Blue. No el-cheapo steel wheels here; 16-inch alloys are wrapped up in 205-sectioned, 65-series rubber.

While we generally don’t mention rebates in the Ace of Base series, it is worth noting that some markets qualify for $2,000 worth of retail bonus cash, effectively reducing the sticker price by 10 percent. It’s a rare occasion these days to find a car with stretch-em-out legroom and scads of infotainment and safety technology for twenty grand.

[Images: Hyundai]

Not every base model has aced it. The ones which have? They help make the automotive landscape a lot better. Any others you can think of, B&B? Let us know in the comments and feel free to eviscerate our selections.

The model above is shown with American options and priced in American Dollars. Your dealer may sell for less.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Oberkanone Oberkanone on Dec 12, 2018

    You could buy one of these for $17K and change with the regular rebates ( no BS Uber, College, Military, etc) last month. Possibly the best value in new vehicles IMO. Great warranty and resale be dammed you will still be a winner for total cost of ownership at 5 years and 10 years.

  • Car Ramrod Car Ramrod on Dec 12, 2018

    "Here in the cheap seats" quite literally. I've rented a 2016 SE and a 2017 sport, and in each of them the seats destroyed my back for the rest of the day after covering about 300 miles. Easily the least comfortable vehicle I can remember driving.

    • See 3 previous
    • MiataReallyIsTheAnswer MiataReallyIsTheAnswer on Dec 13, 2018

      @gtem Wasn't the 2012 model the one that got panned and hastily revised?

  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
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