The Fallout: Asinine Suggestions and Legitimate Pain Greet GM's Announcement

Steph Willems
by Steph Willems

But first, some Cyber Monday deals…!

Just kidding. Hopefully we’ve seen the last of that, God willing.

It didn’t take long for the usual suspects north of the border to respond to General Motors’ looming plant closures with ridiculous “solutions” — nationalizing GM Canada, for example, no doubt with the goal of repeating the successes of British Leyland in the late 70s and early 80s. Who could doubt the profit-generating prowess of the public sector?

Elsewhere, fiery rhetoric from autoworkers’ unions greeted news of GM’s plan to shutter five plants in the U.S. and Canada. But without new product allocations, and with demand for traditional sedans sinking fast, there’s little hope of seeing these facilities return to their golden days.

CEO Mary Barra defended the plan to stop production at the plants and discontinue a raft of models next year, claiming the move, coupled with other cost-saving initiatives, would protect GM from an eventual economic downturn. It would also free up development cash now, rather than threaten its existence down the line.

“This is what we’re doing to transform the company. The industry is changing very rapidly,” Barra said in a news conference attended by The Wall Street Journal. “We think it’s appropriate to get in front of it while the business and the economy are strong.”

She added, “We don’t see anything specific on the horizon. This is about making sure GM is lean and agile to get in front and lead in autonomous and electric vehicles.”

In total, 14,800 GM employees might end up leaving the company under the current streamlining efforts. Some 8,000 of them would be in North America — a loss of 15 percent of the automaker’s North American salaried workforce — with the company accomplishing its goal through layoffs, retirements, or buyouts. For the consumer, the potential loss of Oshawa Assembly, Detroit-Hamtramck, and Lordstown Assembly, plus a Michigan and Maryland transmission plant, would mean pretty much the end of the GM car as we know it.

Built at the three aforementioned plants are the Chevrolet Cruze, Impala, and Volt, the Cadillac CT6 and XTS, and Buick LaCrosse. Barra said that the loss of production would lead to the discontinuation of the models in North America. Meanwhile, ther Chevrolet Sonic, built at Michigan’s Orion Assembly, is living on borrowed time, as is the tiny Spark, which hails from GM Korea. That leaves the Chevrolet Camaro, Corvette, and Malibu, the upcoming Cadillac CT5, and the current Buick Regal to satisfy traditional car buyers.

True, GM workers wouldn’t find themselves in this situation if consumer tastes hadn’t migrated to light trucks. Through the end of September, year-to-date sales of the XTS (a livery favorite) rose 15.9 percent, but it was nowhere but down for other models slated for execution. U.S. sales of the CT6 fell 10.6 percent, year to date, while the Cruze dropped 26.5 percent, the Impala 13.4 percent, and the Volt 13.7 percent. Buick’s full-size LaCrosse, which has shed buyers for years, completed the first three quarters of the year with 14.2 percent fewer sales.

According to the Associated Press, LaCrosse, Volt, and U.S.-market Cruze production will wrap up March 1st, 2019, with CT6 and Impala production ending June 1st. The Warren plant, maker of six-speed transmissions, would go dark on August 1st, with Baltimore’s plant ceasing work on April 1st.

While there’s a chance the plants might be put to a different future use, the products built within seem destined for the grave. In the U.S., United Auto Workers representatives called the move “callous,” vowing to fight the decision via legal, contractual, and collective bargaining means. North of the border, Unifor president Jerry Dias said he’ll be “very aggressive and very aggressive soon” on GM, with the Detroit Three autoworkers’ union claiming it plans to meet with Prime Minister Justin Trudeau.

What good that will do remains to be seen. Ontario Premier Doug Ford, after speaking to the head of GM Sunday, said “the ship has already left the dock.” Oshawa Assembly, which has produced vehicles since before Chevrolet was even part of GM, will turn out the lights at the end of the year.

[Images: General Motors]

Steph Willems
Steph Willems

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  • DonInYYC DonInYYC on Nov 27, 2018

    Oh oh, I have an idea....let's sell the plant to Hyundai. Worked well in Quebec in the seventies. What could possibly go wrong? The Pony was simply a generation ahead of its time.

  • DavesNotHere DavesNotHere on Nov 27, 2018

    There's Chevy's new ad campaign: Real People, Real Urinal Cakes™

  • Theflyersfan I used to love the 7-series. One of those aspirational luxury cars. And then I parked right next to one of the new ones just over the weekend. And that love went away. Honestly, if this is what the Chinese market thinks is luxury, let them have it. Because, and I'll be reserved here, this is one butt-ugly, mutha f'n, unholy trainwreck of a design. There has to be an excellent car under all of the grotesque and overdone bodywork. What were they thinking? Luxury is a feeling. It's the soft leather seats. It's the solid door thunk. It's groundbreaking engineering (that hopefully holds up.) It's a presence that oozes "I have arrived," not screaming "LOOK AT ME EVERYONE!!!" The latter is the yahoo who just won $1,000,000 off of a scratch-off and blows it on extra chrome and a dozen light bars on a new F150. It isn't six feet of screens, a dozen suspension settings that don't feel right, and no steering feel. It also isn't a design that is going to be so dated looking in five years that no one is going to want to touch it. Didn't BMW learn anything from the Bangle-butt backlash of 2002?
  • Theflyersfan Honda, Toyota, Nissan, Hyundai, and Kia still don't seem to have a problem moving sedans off of the lot. I also see more than a few new 3-series, C-classes and A4s as well showing the Germans can sell the expensive ones. Sales might be down compared to 10-15 years ago, but hundreds of thousands of sales in the US alone isn't anything to sneeze at. What we've had is the thinning of the herd. The crap sedans have exited stage left. And GM has let the Malibu sit and rot on the vine for so long that this was bound to happen. And it bears repeating - auto trends go in cycles. Many times the cars purchased by the next generation aren't the ones their parents and grandparents bought. Who's to say that in 10 years, CUVs are going to be seen at that generation's minivans and no one wants to touch them? The Japanese and Koreans will welcome those buyers back to their full lineups while GM, Ford, and whatever remains of what was Chrysler/Dodge will be back in front of Congress pleading poverty.
  • Corey Lewis It's not competitive against others in the class, as my review discussed. https://www.thetruthaboutcars.com/cars/chevrolet/rental-review-the-2023-chevrolet-malibu-last-domestic-midsize-standing-44502760
  • Turbo Is Black Magic My wife had one of these back in 06, did a ton of work to it… supercharger, full exhaust, full suspension.. it was a blast to drive even though it was still hilariously slow. Great for drive in nights, open the hatch fold the seats flat and just relax.Also this thing is a great example of how far we have come in crash safety even since just 2005… go look at these old crash tests now and I cringe at what a modern electric tank would do to this thing.
  • MaintenanceCosts Whenever the topic of the xB comes up…Me: "The style is fun. The combination of the box shape and the aggressive detailing is very JDM."Wife: "Those are ghetto."Me: "They're smaller than a Corolla outside and have the space of a RAV4 inside."Wife: "Those are ghetto."Me: "They're kind of fun to drive with a stick."Wife: "Those are ghetto."It's one of a few cars (including its fellow box, the Ford Flex) on which we will just never see eye to eye.
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