Forget Diesel - Tough Times Now Lie Ahead for the European Plug-in Crowd

Steph Willems
by Steph Willems

The European new car market is in a period of extreme flux. Once-dominant diesels are on the way out thanks to new regulations, looming bans, and cancelled tax incentives, with electrified vehicles poised to take over the high-MPG role.

But not everything’s rosy in the clean, green market on the other side of the Atlantic. A new, more accurate way of measuring fuel economy went into effect last month, and governments — as well as automakers — suddenly realized certain vehicles weren’t as clean as initially thought. Looking to buy a plug-in hybrid in the UK? Say goodbye to that juicy government incentive.

As of November 12th, the UK government will no longer hand over grants of 2,500 pounds ($3,295) to PHEV buyers. Meanwhile, those looking to buy in the former top-tier category (electric vehicles, or PHEVs capable of travelling 70 miles in EV mode) will see their grant slashed from 4,500 pounds to 3,500 ($4,617).

As Autocar reports, industry types are livid.

Created in 2011, a popular year for government green programs the world over, the grant’s disappearance is all about a change in focus. The program “helped the plug-in hybrid market become more established, and will now focus its support on zero-emission models like pure electric and hydrogen fuel cell cars,” the UK government said.

Naturally, there’s a run on popular plug-ins like the top-selling Mitsubishi Outlander PHEV, with consumers (and especially fleets) hoping to get their hands on one before they’re forced to pay full price. The same rush to buy was seen in Ontario in August, where Nissan Leaf sales spiked ahead of the cancellation of that province’s massive EV subsidy.

The September 1st switch from Europe’s New European Driving Cycle (NEDC) to the Worldwide harmonized Light vehicles Test Procedure (WLTP) led to several automakers pulling their plug-ins from the market. More accurate fuel economy and emissions testing forced many back to the drawing board.

Speaking to Automotive News Europe, JATO Dynamics analyst Felipe Munoz said plug-in hybrid sales are expected to crater for the rest of the year. At the end of August, European PHEV sales were up 48 percent, year to date.

[Image: Mitsubishi]

Steph Willems
Steph Willems

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  • Stuki Stuki on Oct 12, 2018

    The whole point of incentives, is to hand them to the privileged and politically connected. Those are the guys in a position to influence their enactment, after all. Once the less privileged have a shot at getting in on the action, "we" have to pay "our" taxes. What else is new?

  • ThomasSchiffer ThomasSchiffer on Oct 12, 2018

    Electric cars in Germany are ‘dirty’ since they are charged with electricity overwhelmingly generated by brown coal power plants. So while they may drive emissions-free, the power that is used to charge their batteries is not. The only political party in Germany pushing for EVs is the Green Party. This is also the political party which wants to ban sports cars, SUVs, trucks and all forms of automotive advertising. And naturally they wish to take away our freedom of speeding on the Autobahns. This is a ‘shoot first ask questions later’ group. They have no real concept for mass mobilization and the future of travel. The other political party’s are being realistic and understand that we still need the Diesel engine to reduce CO2 emissions. Modern diesels are very clean if equipped with SCR and DPF.

  • Kwik_Shift_Pro4X How a Versa that's a $18000 car became a $24000 car says a lot. Or even the jacked price of the current Frontiers. Not worth it.
  • MaintenanceCosts They should focus on major non-Interstate routes in the flat West. I recently did a central Texas trip with a Model S rental. It was just fine along the interstates but there were significant gaps on the big federal highways, which caused a bit of extra driving to reach charging stations. The one public (non-"customers only") charger in the greater Fredericksburg area was very busy, even at non-peak times.
  • Tassos Real Cars are RWD.So if you want a Lexus, try either the GS, or the flagship LS460 (before they mutilated it into the current failed model)The ES used to be a rebadged Camry, then became a rebadged Avalon at $10k more. Not a wise buy, unless you are a silly snob and would not be caught dead driving an econobox.
  • Ajla Sounds like the pinstripes, nitrogen, window tint, TruCoat, and "filing fee" is about to go up. It is pretty fun to see a $18K Versa with $3k in add ons.
  • Tane94 A very cogent article, Tim. Maybe Cadillac needs its own version of Lincoln's Black Label edition to upscale its interiors. I don't know what Lincoln's take rate for the Black Label is but the BL interiors are outstanding.
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