Electrified in Monterey: Audi's PB 18 E-tron Concept Is Phenomenal

Matt Posky
by Matt Posky

Concept vehicles have been a bit of a snoozefest for enthusiasts lately. Despite the fact that automakers are still plenty capable of bringing out gorgeous designs, the autonomous angle has become so pervasive that it’s overridden the idea of having fun.

Then, during this week’s Monterey Car Week festivities, Audi dropped the PB 18 e-tron concept at Laguna Seca and fun slapped us across the face. This is the kind of car you have on your bedroom wall as a child and work your entire life to put into a garage as an adult.

With three electric motors (one driving the front axle and two out back) providing a combined output of 671 horsepower and 612 lb-ft of torque, the PB 18 should already be a menace. However, it can also temporarily bump itself up to 764 hp using stored energy via a kinetic energy recovery system. As a result, Audi claims the car is capable of a 0-to-62 mph rush in just over 2 seconds.

Combine that with an ultra-modern design that’s within the boundaries of what’s currently possible and several scoops of driver-focused tech, and you have one of best concept vehicles we’ve seen in years. The PB 18 expertly rides the line between fanciful and plausible.

While the emphasis here is definitely on performance, the model even has an electronically adjustable cockpit that slides the driver over into a central position and stows the passenger seat. Still, Audi has not ignored practicality. While the manufacturer didn’t cite cargo capacity, the shooting brake design is a little more practical than something with a pinched tail. It would also be slipshod of us to not comment on how much we like the look of it.

Digitally detuned for cruising, the e-tron is said to be capable of 310 miles on a single charge using European metrics. Its regenerative braking system doesn’t even come into play until a hard stop is required. The rest of the time the trio of electric motors are solely responsible for slowing the car down, which dumps significant amounts energy back into the 95-kWh battery.

Those motors being separate entities have also allowed Audi to implement a torque control manager to enhance the car’s handling in extreme situations — whether environmental or driver induced. Working in tandem with the stability control computer, the management system actively distributes the power to whatever wheel is in the most need at any given moment. In higher-speed scenarios, handling is further improved by a mechanically adjustable rear diffuser and spoiler.

Getting its name from the R18 e-tron Quattro racing car, the PB 18 shares its (optional) central driving position, massive wheel arches, and some high-tech hardware — like the suspension. The rest of the design is pure Blade Runner with a dash of R8 for good measure. We’re hoping it’s a subtle hint that this styling could serve as the model’s eventual replacement.

Audi it has no plans to build the model, however. Disappointing, sure, but we understand that it may be a little too ambitious for the general market. Composed entirely of aluminum, carbon, and various multi-material composites to ensure lightness, the PB 18 e-tron is said to weigh less than 3,417 pounds. As stellar as that sounds, when you combine those high-cost materials with a large solid-state battery, cutting-edge race suspension, three electric motors, advanced 800-volt charging capabilities, and tons of electronic trickery, you’ll probably end up with an astronomical MSRP.

We’re still glad the Germans tossed this piece of magnificence together. It makes one feel excited about the future, especially as it relates to electric vehicles. Even if the PB 18 is a pipe dream, it still delivers hope. We’d be happy to see any aspect of it appearing in subsequent Audi models.

[Images: Audi]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Vehic1 Vehic1 on Aug 25, 2018

    salmonmigration: Gee whiz - perhaps someday VW will become a successful, major world company, like AMC!

  • Ceipower Ceipower on Aug 26, 2018

    Not quite as ugly as the new NSX ,but a close second place anyway.

  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
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