Report Points to Product Turmoil in the Nissan-Daimler Partnership

Steph Willems
by Steph Willems

A report in a Japanese business publication claims the partnership that gave us the Infiniti QX30 crossover — built on the same MFA platform as the Mercedes-Benz GLA — won’t yield a compact Infiniti luxury car, as was planned.

This isn’t a case of bad blood between the two automakers, however. The United States just isn’t a ripe target for such a vehicle anymore, apparently, and the vastly uncertain trade situation doesn’t help.

The report in Nikkan Kogyo, picked up by Automotive News, claims America’s thirst for light trucks and increasing disdain for passenger cars brought the project to a screeching halt. Trade was another strong consideration for executives, the report stated. The unnamed model was to be built at the joint Nissan-Daimler assembly plant in Aguascalientes, Mexico.

You can see the problem here — a pricey vehicle in an increasingly difficult segment facing the prospect of being saddled with import duties. Hardly a product execs could confortable go through with.

While Nissan wouldn’t comment on the supposedly kiboshed vehicle, Infiniti spokesman Trevor Hale told Automotive News, “The cooperation between the Renault-Nissan-Mitsubishi Alliance and Daimler is solid and we continue to reap the benefits of our successful cooperation, which includes a number of R&D and manufacturing initiatives around the world.”

The Aguascalientes facility (known as the COMPAS plant) opened last year, and currently builds the next-generation QX50. That model rides atop a jointly-developed platform. It was both automaker’s intent to produce next-generation luxury small cars at the facility.

In January of 2017, a Reuters report revealed signs of cold feet at Nissan. According to sources close to both companies, the automaker reportedly suspended work on Infiniti vehicles sharing Mercedes-Benz’s new MFA2 platform, which first appears in the upcoming A-Class sedan and (for Canadian customers) hatch. The new platform will underpin the next-gen Mercedes-Benz GLA and other small cars (B-class, CLA).

However, a source told Reuters that high technology costs made Nissan think again.

“It wasn’t possible to close a deal on the basis of MFA2,” said the informant. “The targets set by Infiniti were too difficult to achieve.”

[Image: Nissan]

Steph Willems
Steph Willems

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  • Serpens Serpens on Jul 06, 2018

    The QX50 DOES NOT ride upon a jointly developed platform. It's riding on an upgraded platform that Nissan uses across its small/midsize FWD offerings. The future of Infiniti is largely FWD.

  • TMA1 TMA1 on Jul 06, 2018

    Nothing says Japanese luxury more than Mexican assembly.

    • Saturnotaku Saturnotaku on Jul 06, 2018

      German, too with Audi's new facility in the state of Puebla.

  • Daniel J How is this different than a fully lifted truck? I see trucks rolling off the lot with the back lifted already, and then folks get the front lifted to match. Are there specific "metrics" at how high they can and can't be? The example shown has the truck's front lifted more than normal, but I've seen these around here where the backend is dropped and the front end is at a regular height.
  • Theflyersfan I think color is FINALLY starting to return to car lots. After what seems like over a lost decade of nothing but shades of gray, whites, and black, I'm seeing a lot more reds and blues creeping into luxury car lots. Except Audi and Volvo. They still have at least 6-8 shades of gray/silver. But they at least have a nice green. Honda and Acura seem to have a bunch of new colors. And all carmakers need to take a serious look at the shades of red seen at the Alfa Romeo lot and tell themselves they want that because that looks amazing.
  • Bd2 Well, it's no Sonata, no does it have the panache of the Optima.
  • Teddyc73 "eye-searingly"?
  • Teddyc73 I applaud anyone who purchases a vibrant, distinct or less popular color. We need these people. Our road ways have turned into a dreary gloomy sea of white, black, silver and greys, most with the equally lifeless black wheels. Mr Healey is guilty of contributing to this gloom apparently. It looks like a black and white movie across the nation when grouped with our grey houses with grey interiors. Totally dull and lifeless. And what is with this awful hideous trend of dull grey with black wheels showing up everywhere? It's on everything. Just awful. Come on people! I'll keep my Ram 1500 with it's deep rich sparkling Western Brown paint as long as I can.
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