Automakers to White House: Make a Deal With California on Fuel Economy

Matt Posky
by Matt Posky

Despite pressuring Donald Trump to lower corporate fuel economy mandates since practically day one of his presidency, automakers are now urging caution. The U.S. Transportation Department has drafted a proposal that would freeze vehicle requirements at 2020 levels through 2026, the Environmental Protection Agency’s lead administrator made a public case for rolling back mileage targets, and the White House seems ready to help car companies lower the bar.

Automakers seem to have won, so why the change of heart?

There’s a fly in the ointment. California and sixteen other U.S. states have vowed to maintain the existing Corporate Average Fuel Economy (CAFE) standards by any means necessary. Right now, there’s a California lawsuit accusing the EPA of arbitrarily reversing its course to side with automakers. The state is also pressing the federal government to validate its fuel economy waiver, which would allow it to set its own standards.

For automakers, making a deal with California is essential. If a handful of states keep more stringent fuel economy mandates, companies will still have to adhere to them. There’s little sense in building cars that meet the relaxed rules for most of the country if there’s still a significant number of states hitting the industry with penalties. Manufacturers would have to cater to the greener tastes of California, making this whole endeavor a lot less valuable.

On Friday, Trump met with auto industry leaders over the vehicle emissions rules. Afterward, two major auto industry trade groups said in a joint statement that Trump expressed an “openness to a discussion with California on an expedited basis.”

The accuracy of that claim is debatable. According to Reuters, California Air Resources Board spokesman Stanley Young said the state has not been contacted by the administration since Friday’s meeting. But we do know more talks with California were planned for this month. Whether or not they are a priority is another matter. The administration has been fairly clear that it doesn’t want to further delay the rollout of the proposal by debating with the state.

In fact, the lawsuit may have already pushed the issue past the point of negotiation. The Transportation Department’s fuel proposal carefully asserts that the 1975 federal CAFE law preempts states from imposing their own emissions rules, even those that were later granted waivers. It sounds as if everyone is already gearing up for a legal battle.

Mitch Bainwol, who heads the Alliance of Automobile Manufacturers and attended the meeting on Friday, said he still believes compromises can be made. “This is a solvable problem. There’s an outcome here that’s good for California, that’s good for this administration and terrific for the men and women who work for this sector,” he said.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • DenverMike DenverMike on May 17, 2018

    The Autopilot cars should go into "limp mode", activate the 4-way flashers, trigger annoying buzzers, then 20% below the speed limit, when they detect their drivers aren't paying attention to the road, hands off, and or went unconscious. Elon Musk took the latest driver "assist" tech, bastardized it and called it his own, just to help sell the hell out of cars to crash test dummies.

    • SunnyvaleCA SunnyvaleCA on May 18, 2018

      Nooooooooo! Traffic is already slow enough without 1/2 the Teslas going 20% below the speed limit!

  • LDeaton LDeaton on May 17, 2018

    Native people hundreds of years ago referred to the L A basin as "The Valley of Smoke" It is a victim of geography and topography. Most days, there is an inversion layer that traps everything. Up until the 70's, every house had an incinerator in the backyard for burning trash. Bob Hope (who's he?) was making jokes in the 40's about LA smog. Saw a report within the last year that despite guvment's best efforts, air pollution has not declined in years, and by far, most of it does not come from internal combustion.

  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
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