Ace of Base: 2017 Toyota Yaris IA

Matthew Guy
by Matthew Guy

Have you ever walked into a restaurant to find it happens to be marking some sort of special occasion by offering only a single dish? One time, I ambled into a greasy spoon fine dining establishment to discover the sole food available was roast beef. The solitary option? Mashed potatoes or french fries, sir. No substitutions.

While that approach had me heading for the door in a hurry, sometimes it pays dividends in the car world. We’re all spoilt for choice these days, so Toyota makes it easy for us with the Yaris iA.

Archaeologists know that it takes some digging to find the real source of an artifact. Dig a bit into the Toyota Yaris iA, and one will find a rebadged Scion iA, itself a rebadged Mazda 2 sedan. Keep digging and one may find King Tut’s tomb, or at least the bones of another compact car being sold elsewhere in the world.

The Yaris iA firmly plants all four of its 16-inch alloy wheels at the economy car end of the scale, even if its price of entry is a comparatively lofty $15,950. Customers can elect to spend an extra $1,100 on an automatic transmission. Save for a few available dealer accessories, that’s the only choice one has to make.

A 1.5-liter four-cylinder making 106 horsepower shuffles the Yaris iA down the road, connected to a six-speed manual transmission. Toyota has recently been making a lot of noise about their safety systems, and the iA includes nannies like low-speed pre-collision avoidance, braking assists, and a raft of airbags. These are all Very Good Things for the first time driver — a demographic which likely makes up a good chunk of iA pilots.

Drivers accustomed to a few gadgets will find a good bit to like about the iA’s interior, which should look immediately familiar to any Mazda fan. Given Mazda’s proclivity for cranking out desirable product, this is not a bad thing at all. A 7-inch color touchscreen display stands on the dashboard just as it does in other Mazda cars, above a simple set of HVAC controls and to the right of a great set of gauges. Like its Mazda cousins, this is an attractive interior for the price. Fortunate, as the iA’s front grille is decidedly not attractive at all.

Air conditioning, cruise control, a couple of USB ports, and a rearview camera are stuffed into this little sedan. Tossing in push button start and a steering wheel which adjusts for reach and rake help to seal the deal.

Great colors spanning the spectrum are available, including the Sapphire Blue shown at the top of this post. I should mention that a press photo of last year’s Scion iA was used today instead of the usual Build & Price screenshot because the image on that page was microscopic. Deal hunters take note: every hue, no matter how bold, is $0.

I’ll cap off with the same verdict I gave to the iA’s half-brother, the Yaris hatch. There are definitely cheaper base model sedans on the market but I do think the Toyota stands a better chance than some other brands of hanging on to some of its value come trade-in time. It’s list of standard equipment earns it a spot on this list, too. Just don’t ask for any substitutions.

[Images: Toyota]

Not every base model has aced it. The ones that have? They help make the automotive landscape a lot better. Any others you can think of, B&B? Let us know in the comments. Naturally, feel free to eviscerate our selections.

The model above is shown with American options and is priced in Freedom Dollars absent of delivery and other fees. As always, your dealer may sell for less.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • DweezilSFV DweezilSFV on Sep 07, 2017

    'great colors spanning the spectrum ' ? There are black, grey, silver, white, red... and a couple of blues. Hardly a spectrum, I was hoping for a shade of yellow, green or even a burnt orange. And yes, I understand that many base vehicles only come in a couple of colors unless one buys a higher trim line, but still a limited selection. I love to see your articles Matthew. There is a dearth of reporting on these. This is my pool of cars. And would definitely be on my list. Even more significant: I've never purchased a foreign branded make before. But it won't be in black, white or silver.

  • Rolando Rolando on Sep 08, 2017

    If I got one of these, I'd take a trip to Mexico (or Quebec) and bay the Mazda Parts! The Mazda2 is really a nice little car! I wish the MX5 had that face!

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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