Confirmed: With a New Volkswagen Tiguan Incoming, the Old Volkswagen Tiguan Becomes the Tiguan Limited in America

Timothy Cain
by Timothy Cain

The enlarged, second-generation Volkswagen Tiguan arrives at Volkswagen of America’s dealers this summer, leaving room beneath Volkswagen’s Honda CR-V challenger for a smaller, more affordable utility vehicle.

No, not the T-Roc. That’s later. Automotive News has received confirmation from a Volkswagen spokesperson regarding a rumor we already knew well: the existing Volkswagen Tiguan will survive as the Volkswagen Tiguan Limited.

We would have preferred the City Tiguan nomenclature, but so be it.

Volkswagen won’t be the first automaker to replace an old model, only to provide the old model with a stay of execution. You’ll fondly recall the 2008 Chevrolet Malibu Classic, which is decidedly not a classic, that cohabited with the seventh-generation Malibu in GM’s sedan lineup for fleet purposes. Chevrolet then did the same with the Impala Limited, a continuing ninth-gen full-size sedan that fought for fleet sales while the current Impala became a retail-oriented car.

Then there’s the Nissan Rogue Select — the first-generation Rogue you wouldn’t select — which ran as a distinctly affordable compact crossover from 2014 to 2015 in conjunction with the current Nissan Rogue.

But it’s also a strategy Volkswagen knows well, even here in North America. The Volkswagen City Golf and City Jetta were Mk4 Volkswagen compacts that continued for four model years following the launch of the fifth-gen Golf (initially known as Rabbit) and Jetta.

Likewise, America’s 2017 Volkswagen Tiguan will become the 2018 Volkswagen Tiguan Limited. Yes, the 2018 model year will be its tenth. It’s somewhat cramped: with 23.8 cubic feet of cargo capacity behind the rear seats and 95.4 cubic feet of passenger volume, the 2018 Volkswagen Tiguan Limited will be 39 percent and 10 percent less voluminous, respectively, than a 2018 Honda CR-V.

However, the Tiguan Limited won’t be Volkswagen’s primary CR-V competitor. The 2018 Tiguan (sans Limited badge) is ten inches longer than the Tiguan Limited and is big enough to offer a third row of seating. Instead, the Tiguan Limited will stack up, size-wise, against vehicles such as the Honda HR-V. Granted, even the HR-V provides slightly more passenger and cargo volume than the Tiguan Limited.

But while the outgoing Tiguan/incoming Tiguan Limited is old and small, recent demand hasn’t reflected those facts. 2016 was the Tiguan’s best U.S. sales year ever by a wide margin — sales jumped 74 percent between 2014 and 2016, alone. The Tiguan’s best ever sales month came in December of last year when 5,575 were sold.

That wasn’t enough to make the Tiguan a mainstream choice in the compact crossover sector. Numerous small luxury brand utility vehicles can sell distinctly more often than that. But it highlighted Volkswagen’s ability to, like every other automaker, sell SUVs if there are SUVs to sell (and if the price is right).

The price of the 2018 Tiguan Limited, Automotive News says, won’t be known until late June. It’s Volkswagen’s intention to severely limited the number of models in the Tiguan Limited lineup. Volkswagen Canada, for example, sold the City Golf and City Jetta as de-contended entry-level compacts with subcompact-aping prices and were sufficiently popular for Volkswagen to provide the cars with a mid-cycle facelift.

Volkswagen Canada’s plans for the first-generation Tiguan may not be identical to Volkswagen of America’s.

“We are presently working on a Canadian version and hope to announce details in the coming weeks,” Volkswagen Canada media relations manager, Thomas Tetzlaff, told TTAC earlier today.

Here’s hoping Volkswagen Canada skips the Limited naming scheme. Consumers are prone to link Limited with top-spec models, but this Tiguan Limited is actually going to be a lower-spec version of the old model.

City Tiguan? Nah, that doesn’t make sense for a utility vehicle.

Country Tiguan. There it is. The 2018 Volkswagen Country Tiguan. Like a rugged, utilitarian, farm implement in Saskatchewan.

Regardless of the badges, the old Tiguan’s protraction, the new Tiguan’s arrival, the Touareg’s continuity, and the ramping-up of the Atlas effectively doubles the size of Volkswagen’s SUV/crossover lineup over the span of mere months.

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

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  • Xantia10000 Xantia10000 on Jun 06, 2017

    I love VW weird decisions: the old, smaller-than-an-HR-V City Tiguan comes with a 2.0T making 200 hp, while the new, huge Tiguan has the same displacement engine but with 16 fewer horses! I know the new engine has more torque and is more fuel-efficient, but try explaining that to Aunt Emily, the intended customer.

  • Mchan1 Mchan1 on Jun 08, 2017

    The existing Tiguan isn't that bad but it's cramp for tall people and those with broad shoulder. The front seats can not be adjustable down/upwards so one sits high while driving which is not good for tall people. The AWD version sucks gas but it handles well esp. in the rainy or winter seasons. It's just too small. The upcoming Tiguan looks bigger and roomy. If I was in the market to buy a CUV, I'd consider the newer Tiguan AWD (but prefer a hybrid) or the hybrid AWD versions of the newer Nissan Rogue SV or Toyota XLE models. Don't need a CUV but it's practically to carry stuff in the back or rear areas but none are that roomy for tall people... yet. Bring on the hybrids and lower their prices!

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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