Sergio Marchionne: Maybe EVs Are the Future, Who Knows, What the Hell…

Steph Willems
by Steph Willems

Shortly after publicly dissing Tesla for the umpteenth time and speculating that electric cars aren’t the future, Fiat Chrysler Automobiles CEO Sergio Marchionne now says he wants to make an electric car.

Well, maybe. If he has to. But it’s probably gonna happen. This EV thing could be big, you know.

The indecisive company head told Bloomberg that he’s considering adding a selection of EVs to FCA’s portfolio, with a Tesla-fighting electric Maserati being the most likely offering.

Marchionne said that using the Maserati Alfieri as an experimental platform for a new EV is an idea he finds interesting, telling Bloomberg Television, “I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it.”

The sleek Alfieri, a grand tourer that was expected to start production this year, recently saw its arrival date pushed back to 2018. Constantly changing timelines are the norm at FCA, so the delay could give Marchionne time to work on his Tesla-fighting dreams before its launch. He admitted, though, that such a vehicle wouldn’t happen until after her retires in 2019.

Another half-formed plan festering in Marchionne’s brain is the creation of an electric city car for the European market.

FCA sells no EVs in Europe, which is rapidly ditching diesel as its fuel du jour. As major cities pass laws banning the use of fossil-fueled vehicles in city centers (or at certain times or days of the week), a small EV would help the company tap into a potential growth market. It would also boost the SUV-heavy company’s green credentials, given that the electric Fiat 500e (a money-losing model that Marchionne hates) is only sold in North America.

The CEO claimed he’s still not convinced that EVs are “the solution for all of man’s ills,” but figures he may as well experiment if everyone else is doing it. Peer pressure is a hell of a drug.

[Image: Maserati]

Steph Willems
Steph Willems

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  • Redapple2 Cadillac.+EscaladeCT5 Blackwing.-XT6 is utter rubbish. Rented one in DTW for sales calls. One of the worst cars i ve ever driven."Gorgon Medusa as Lyric" is FUGLY. Serious bad.
  • Redapple2 Tim. -10 points for spelling. It's gm not GM.
  • Redapple2 The facility opened in 1987 ........................... Well. I was at GMAD Fairfax in 1981 so i m scratching my head on this one.
  • Jeff When Chevrolet started offering vehicles with features that were exclusive to Cadillac and Buick and Cadillac cheapened their cars to chase volume that was the beginning of the decline of the Cadillac brand. The same thing holds true for Ford and Lincoln. No compelling reason to buy the luxury brand over the lower tiered brand when the lower tiered brand can be comparably equipped for thousands less.
  • Lou_BC On a different note, I read that 30% of the world's energy is now generated by "renewable" sources.
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