Volkswagen Targeted by Federal Trade Commission Lawsuit

Steph Willems
by Steph Willems

It wasn’t so clean, was it?

The Federal Trade Commission filed suit against Volkswagen on March 29, claiming the automaker’s “Clean Diesel” ad campaign was a deception that tricked buyers into purchasing its supposedly eco-friendly vehicles.

By filing the complaint against Volkswagen, the FTC (which can’t levy fines) would be able to seek compensation for buyers via a federal court order.

“For years Volkswagen’s ads touted the company’s ‘Clean Diesel’ cars even though it now appears Volkswagen rigged the cars with devices designed to defeat emissions tests,” said FTC Chairwoman Edith Ramirez in a statement.

“Our lawsuit seeks compensation for the consumers who bought affected cars based on Volkswagen’s deceptive and unfair practices.”

The lawsuit is the latest in a biblically long list of legal action being taken against the company in the wake of the scandal.

The court order concerns diesel Volkswagens sold in the U.S. between late 2008 and late 2015, a total of nearly 600,000 vehicles.

According to the FTC, the now-notorious “Clean Diesel” ad campaign pushed vehicles by claiming they were low emission, environmentally friendly and would hold a high resale value.

In its promotional materials, Volkswagen claimed that its diesel engines reduced nitrogen oxide (NOx) emissions by 90 percent, when in reality they belched them out at up to 4,000 percent of the legal limit. The automaker’s claim of being compliant with emissions regulations in all states also figures into the FTC’s lawsuit.

The vote that led the FTC to file suit was a unanimous one.

Volkswagen continues to hunt for an acceptable fix for all of the defeat device-rigged diesels, and was recently allowed an extension to a court-ordered deadline. It has until April 21 to unveil a plan on how it will fix, or possibly buy back, the recalled vehicles.

Steph Willems
Steph Willems

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  • SCE to AUX SCE to AUX on Mar 29, 2016

    "biblically long list of legal action" -- nice phrase As I mentioned in another thread on this subject, I've become convinced they're merely spending their 1-month hiatus getting a legal/financial settlement in order. They are probably communicating through back channels to assure it is approved when presented. There won't be a technical fix. And I don't think CA will let these cars stay on the road.

    • Tedward Tedward on Mar 29, 2016

      If that looks like it's going to happen (refusing registrations) I'm going to buy stock in Orville redenbacher. It will be a sh!t show on a scale we have rarely seen. It all depends on how politically insulated the regulators feel, and on how much involvement the elected politicians have on their management. Be prepared for an outright declaration of war by nada.

  • Anonymous Anonymous on Mar 29, 2016

    This angle I hadn't thought about before. To date I've only considered making owners (including dealers) whole again. I wonder how many countries have laws concerning deceptive advertising? Volkswagen is in more trouble than I thought, and I thought they were in enough trouble to bankrupt before this suit. Consumers should still be able to bring individual suits regardless of what the FTC does. Nice correct usage of caps in the word "biblically." Too often mis-capitalized, it is only used with a capital letter when makng direct reference to the Biblical document itself.

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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