Junkyard Find: 1986 Buick Somerset Custom

Murilee Martin
by Murilee Martin

Because General Motors felt that the world — or at least Michigan and maybe Wisconsin — needed a small, affordable personal luxury coupé with a digital instrument cluster, rackety pushrod four-cylinder engine, and a name that started life as the designation for an early-’80s Regal trim package, the 1985-87 Buick Somerset, sibling to the N-Body Pontiac Grand Am, was born. I have an unexplainable fascination with The General’s attempts to compete with high-end German sporty luxury in the 1980s and 1990s, so I was drawn to this California Somerset like a personal-injury attorney scenting an Accord driver with Takata airbag fragments embedded in his flesh.

Somerset buyers could get an optional 3.0-liter V6 making 125 horsepower, but the standard engine was the 2.5-liter Iron Duke four-banger, a sturdy-but-primitive engine based on one bank of the Pontiac 301 V8. The Iron Duke would have been a fine powerplant for a Soviet irrigation pump, but it seemed out-of-place on an alleged luxury coupé.

The coolest thing about the Somerset was this odd pod-mounted radio perched atop the HVAC controls. If a Somerset owner, weary of Delco sound optimized for Dream Academy, felt like upgrading to more modern audio gear … well, tough luck!

According to the ’86 Somerset brochure, “new fabric will be found in the Somerset Custom and an extraordinary velour cloth in the Limited.” Since this is a Custom, we are looking at the “new fabric” in this photograph.

Standard on all Somersets (as well as many other 1980s Detroit cars) was a headliner that fell down and had to be re-attached with staples, thumbtacks, or simply tied in a knot to keep the cloth from blocking the driver’s vision.

The second-coolest Somerset feature was this classy hood ornament.

Gimme savvy! Gimme cool! Gimme a car that breaks all the rules! The only place to get cheesier False Rock in this era was within a Cavalier ad.

The car of choice for sexy lawyers late for an arms-for-hostages negotiation with Adnan Khashoggi.

[Images: © 2016 Murilee Martin/The Truth About Cars]








Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Cimarron typeR Cimarron typeR on Apr 11, 2016

    There was a guy 3 or 4 yrs my senior who spent a fortune integrating an alpine amp and subwoofer with that goofy OEM stereo. One of my buddies had a turbo Pontiac variant of this model. It was a convertible in red/red. Seemed quick to me.I think it was only a 3spd auto though. It was much better looking than the oldsmabuick version.

  • Akear Akear on Dec 23, 2019

    In 1986 GM sedans suddenly looked modern. The baroque styling of the late 70s disappeared overnight, which was a good thing.

  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
  • Willie If both nations were actually free market economies I would be totally opposed. The US is closer to being one, but China does a lot to prop up the sectors they want to dominate allowing them to sell WAY below cost, functionally dumping their goods in our market to destroy competition. I have seen this in my area recently with shrimp farmed by Chinese comglomerates being sold super cheap to push local producers (who have to live at US prices and obey US laws) out of business.China also has VERY lax safety and environmental laws which reduce costs greatly. It isn't an equal playing field, they don't play fair.
  • Willie ~300,000 Camrys and ~200,000 Accords say there is still a market. My wife has a Camry and we have no desire for a payment on something that has worse fuel economy.
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